The Invisible Threads of Social Media

The Invisible Threads of Social Media

I work for Weaving Influence, so the idea of “threads” and weaving them together to create a cohesive whole is inherent to what I do every day. Our goal is influence, so we have to be mindful at every step along the way of the threads we choose, the patterns we...
Featured on Friday: #BKpedia by @BKPub

Featured on Friday: #BKpedia by @BKPub

Over the last few years we’ve had the remarkable opportunity to work closely with several Berrett-Koehler authors, and the fantastic team at Berrett-Koehler Publishers. If you’ve been involved in the launches for Refire! Don’t Retire, Love ‘Em...
Tips for Building a Social Community

Tips for Building a Social Community

Have you left the “social” out of social media marketing? It’s easy to use social channels as a megaphone to spread the word about a brand, but megaphone marketing doesn’t have much ring to it and delivers very few results. Social works when a brand...