Twitter has been holding on for dear life for more than a year now. You can find article after article claiming the end is near. Even Donald Trump, possibly one of the most active Twitter users, left the social platform out of his tech summit — a snub that further demonstrated the hard times the company is facing.
Those who love Twitter are looking with hope to the newly rolled-out Twitter live video. Twitter live »
What a year it has been! Social media has gone from a way to connect with old high school friends to the top driver of news coverage in the world. If people need to know something, they are turning to social media platforms first. This means social media is the place to establish a new brand, or develop thought leadership, like never before. Just ask Chewbacca mom, Donald Trump, and all those people who snapped »
Pokémon Go is taking over the world, and that’s not hyperbole. The game was released last Wednesday and since that time, it has become the top downloaded free app on both Apple and Android stores, is on more phones than Tinder, and is close to having the same number of daily users as Twitter. The app is so popular that servers have failed a few times under the volume of new accounts.
Live video has been available on social media for just over a year now, and it’s only becoming more powerful. Case in point: the House of Representatives sit-in, staged by Democrats, wasn’t broadcast live on television. C-Span’s cameras were forced off. So members and attendees took to their smartphones and streamed the speeches on Periscope and Facebook Live.
It was a seminal moment for social streaming.
Just days afterwards, YouTube made live video available on »
The number one rule in social media marketing is “post consistently.” We normally advise our company channels and clients to follow this rule without exception, but on Sunday and again Monday, we took all the channels we manage dark. We shared one piece of content: a beautiful graphic calling for more love in the world and expressing deep sympathy.
We aren’t the only ones. Brands and thought leaders around the world were dark Sunday, after the tragic »