Books By John Patterson
Wired and Dangerous
Customers today are picky, fickle, vocal, and “all about me” vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back—with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators.
In Wired and Dangerous, John Patterson and Chip Bell analyze this service revolution and provide a tested formula for transforming today’s edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.Buy Now:
Take Their Breath Away
Unless you have a patent on the rocket car or the secret formula for chewing gum that makes you smarter, you probably haven’t cornered the market on the products or services you provide. In fact, no matter what kind of product or service you sell, there’s probably someone else trying to sell it faster and cheaper. In order to get ahead and stay ahead, you have to keep customers coming back by giving them something they can’t get anywhere else.
Take Their Breath Away gives you the inspiration, practical strategies, and creative ideas to enchant, surprise, and treat your customers to something more than just an encounter. Learn to take your customers’ breath away and they’ll take your brand to heart.Buy Now:
Customer Loyalty Guaranteed
Although more products and services are available than ever before, companies are still sending out the wrong message by giving their customers boring, apathetic, impatient, and uninspired service. Yet an organization’s commercial success is incumbent upon making customers feel valued.
Customer Loyalty Guaranteed shows leaders at all levels how to awaken the “spirit to serve” in every employee. It includes the seven customer service personalities that build unbreakable customer loyalty and practices for maintaining remarkable service over the long-term.
Customer service gurus John Patterson and Chip Bell provide fresh concepts on how organizations must deal with today’s “new” customers, and show companies how to infuse their organizations with passion that customers will connect to.Buy Now: