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Susan Fowler

Susan Fowler
Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book (now available in paperback!), she explains Why Motivating People Doesn’t Work… And What Does.

Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples. Through her writing, speaking, consulting, training, and coaching, Susan is dedicated to providing leaders around the globe with a cutting-edge framework, dynamic model, and pragmatic course of action to shape workplaces where people flourish while producing sustainable results.

Susan is the author of by-lined articles, peer-reviewed research, and six books, including the bestselling Self Leadership and the One Minute Manager with Ken Blanchard. She is a regular blogger for the Huffington Post and LeaderChat. Tens of thousands of people worldwide have learned from her ideas through training programs such as the Situational Self Leadership and Optimal Motivation product lines. Susan is a professor in the Masters of Science in Executive Leadership program for the University of San Diego and a rotating board member for Angel Faces, a nonprofit organization dedicated to helping adolescent girls with severe burn and trauma injuries.

Susan offers a free Motivational Outlook Assessment and downloadable chapters of her book on her website, www.susanfowler.com.

Books By Susan Fowler

  • Weaving Influence Recent Launch
    Why Motivating People Doesn't Work... And What Does

    Why Motivating People Doesn’t Work… And What Does

    Top consultant, trainer, and coach Susan Fowler says: “Stop trying to motivate people.” Motivating people is frustrating for everyone involved, and it just doesn’t work. You can’t motivate people – they are already motivated, but generally in superficial and short-term ways. Applying recent, often surprising psychological discoveries, Fowler lays out a tested model and course of action that will help leaders guide their people toward motivation. It will not only increase productivity and engagement but give them a profound sense of purpose and fulfillment. Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven’t understood their alternatives and don’t know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet their deeper psychological needs – for autonomy, relatedness, and competence – that science tells us result in meaningful and sustainable motivation. Susan Fowler’s book is the groundbreaking answer for leaders who want to get motivation right.

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  • Weaving Influence Recent Launch
    Achieve Leadership Genius

    Achieve Leadership Genius

    What does it really take to become a great leader? You need a framework for leading that gives you clarity when chaos is all around you. That framework, called “Leadership in Context,” already exists. It’s up to you to master it and put it to work.

    Hundreds of leadership books have been published over the years. Almost all of them treat leadership as if one size fits all — as if leadership skills were one-trick-pony skills that can be applied across any circumstance. Nothing could be further from the truth. This book presents a detailed, practical, and skill-based framework any leader can use to become dramatically more effective.

    In Achieve Leadership Genius, the authors show you how to bring your best to bear in any circumstance and in every facet of the leadership process. From start to finish, this book addresses both the high-level and micro-skills that define leadership genius, guiding readers systematically through assessing their current behaviors and moving toward excellence.

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  • Weaving Influence Recent Launch
    Idea A Day Guide

    Idea A Day Guide

    The Idea A Day Guide features 250 ways to make your team realize its fullest potential, one for each working day of the year. Each idea has been thought of and tried in real life situations by experts, and only then have they been compiled in this book. So what you get when you buy this book is value for money and ideas that can be used and re-used. Watch your team perform like you never thought possible!

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  • Weaving Influence Recent Launch
    Leading At A Higher Level

    Leading At A Higher Level

    From start to finish, this book offers breakthrough work on delivering legendary customer service, creating raving fans and building partnerships for performance that empower everyone who works for and with you.

    This new edition of Leading at a Higher Level contains two powerful and important new chapters: one on coaching to create higher-level leaders, and another on creating a higher-level culture throughout your organization. It also offers the definitive, most up-to-date techniques for leading yourself, individuals, teams, and entire organizations. Most importantly, it will help you dig deep within to discover the personal leadership point of view all great leaders possess and apply it throughout your entire life.

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