The Art of ‘Giving Up’

The Art of ‘Giving Up’

At Weaving Influence, we’re well known for telling our clients that finding success on social or selling their book is more like a marathon than a sprint. But would you be surprised if we also told you that we think it’s okay to give up? We’ve been launching books and...
Influencer, What?

Influencer, What?

I currently subscribe to roughly 129 podcasts. That’s only a slight exaggeration. The podcasts are mostly about true crime, but also business, marketing, comedy, and news. I even subscribe to a podcast that is designed to help you fall asleep (Sleep With Me – I...
How Do You Build A Platform, Anyway?

How Do You Build A Platform, Anyway?

I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage — a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You...
Why Having a Platform Matters

Why Having a Platform Matters

In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...