Twitter has been holding on for dear life for more than a year now. You can find article after article claiming the end is near. Even Donald Trump, possibly one of the most active Twitter users, left the social platform out of his tech summit — a snub that further demonstrated the hard times the company is facing.
Those who love Twitter are looking with hope to the newly rolled-out Twitter live video. Twitter live »
What a year it has been! Social media has gone from a way to connect with old high school friends to the top driver of news coverage in the world. If people need to know something, they are turning to social media platforms first. This means social media is the place to establish a new brand, or develop thought leadership, like never before. Just ask Chewbacca mom, Donald Trump, and all those people who snapped »
Creating winning website content is a lot of work, and requires a tremendous amount of thought and planning.
These three tips are designed to help you start off and stay on the right track as you move through the content creation process.
1. Focus on Your Visitors
Your website content should be immediately engaging — from the first words read or images seen on your home page, to the call-to-action on your contact page. Think »
If you’re like many of the authors we interact with at Weaving Influence and Hometown Reads, you may not have a huge publishing house team strategizing how and when to market your book. Instead, you may have a Facebook page, and maybe a Twitter account that your nephew set up for you two years ago.
Since some retailers make up to 30 percent of their annual sales around the holidays, and since some of us »
Have you ever interacted with an organization or a celebrity on social media? Not just by tweeting at them or liking their Instagram, but by receiving a response back from them?
When my husband, Taylor, was in college, he saw a Snap from Gary Vaynerchuk telling his audience to go buy his newest book. As a college student, Taylor had »