Our Core Values

Providing Direction For Our Client Interactions & How We Partner With Each Other

Partnership

Work with and because of our clients. Co-own their goals and success, just as we share in colleagues’ wins.

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Generosity

Share generously of our time, expertise, knowledge, and networks.

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Responsiveness

Be ready, willing, and available to help when needed.

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Integrity

Do what we say we’ll do. Own up to mistakes, and do whatever it takes to make it right.

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Flexibility

Create virtual work that allows space for personal and family priorities; innovate and adapt in order to meet clients’ goals.

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Growth

Grow every day – individually, as a company, and with our clients.

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Meet The Team

We Aim To Create An Environment Where People Can Do The Work They Love & Grow In Relationships

PR Strategist

Christy Lynn Wilson

I work from…
My home in Lawrenceville, GA (north of Atlanta).
Ask me about…
PR strategy, branding, and crisis comunications.
My favorite activity outside of work is…
Traveling, reading, and hanging out with my 15-year-old dog, Sadie Mae.
You may not know that…
I was a professional actor in my 20’s.
What I love about working with Weaving Influence…
The wonderful people and the flexibility.

Graphic Designer

Emily Obereder

I work from…
My home in Sylvania, OH.
Ask me about…
Visual Branding, Graphic Design, Web Design.
My favorite activity outside of work is…
Spending time with my family, triathlons, reading, cooking.
You may not know that…
My husband and I love cabin camping with our two girls, and taking them on road trips to beautiful parks and lakes in the Midwest.
What I love about working with Weaving Influence…
I love the flexibility, creativity, and learning from and meeting passionate, talented, and positive people!

Marketing Communications

Ellen Snyder

I work from…
My home in Bowling Green, OH.
Ask me about…
Corporate Champion and Hometown Reads.
My favorite activity outside of work is…
Spending time with my roommates, crafting, and teaching my cat new tricks.
You may not know that…
I have the amazing opportunity to volunteer at a local high school through an organization called Young Life.
What I love about working with Weaving Influence…
The opportunity to observe and learn as much as I want from my extremely talented and experienced coworkers.

Book Launch Consultant

Carrie Koens

I work from…
My home in Elizabethton, TN
Ask me about…
Book launches, editing, and writing
My favorite activity outside of work is…
Adding new books to my shelves and new stamps in my passport.
You may not know that…
Adopted 5 siblings from Costa Rica after my husband and I felt God leading us to follow James 1:27.
What I love about working with Weaving Influence…
The flexibility is key for me, especially now as a new mom to 5!

Office Assistant

Sarah Kocinski

I work from…
The WI office in Lambertville, MI.
Ask me about…
Provide adminstrative support to the CEO and Client Services Director.
My favorite activity outside of work is…
Spending time with my family.
You may not know that…
I enjoy being involved in local fundraising and have served on several boards and fundraising committees associated with my sons school and sports groups, and for local families in need.
What I love about working with Weaving Influence…
I love working with such a helpful team. Team and individual success is definitely the goal at WI. That is often a rarity in company.

Office Assistant

Amanda Hugo

I work from…
The WI office and my home in Temperance, MI
Ask me about…
Shipping
My favorite activity outside of work is…
Facebook
You may not know that…
This year I was diagnosed with breast cancer and I am now a breast cancer warrior! I will always have the fear of reoccurance so I’m not ready to say survivor yet. When I was diagnosed I was scared to death but I survived and feel like I am stronger then before.
What I love about working with Weaving Influence…
I love the flexibility and being able to be there for my kids when they need me. I love the positive atmosphere at the office and how helpful the team is when I have questions.

Book Production Editor

Lori Weidert

I work from…
My home in Urbana, IL
Ask me about…
Any aspect of book production.
My favorite activity outside of work is…
Reading: Books, news, blogs, social media.
You may not know that…
I am President and founder of Operation Warrior Warrior Watch, Inc.
What I love about working with Weaving Influence…
I love the positive energy of the company, and that there is a great sense of teamwork coupled with individual autonomy.

Social Media Specialist

Lorrie Cesarz

I work from…
Toledo, OH & WI HQ.
Ask me about…
Video, video editing, graphics and print layout and design.
My favorite activity outside of work is…
Spending time outdoors. Hiking and camping.
You may not know that…
I’ve hiked the Grand Canyon Rim to Rim.
What I love about working with Weaving Influence…
I like the flexibility working from home and with team members at HQ.

Social Media Specialist

Heather Snodgrass

I work from…
My home in Nashville, TN
Ask me about…
Social media strategy and implementation.
My favorite activity outside of work is…
Instagram
You may not know that…
I took a self-motivated 10-week trip around the country to visit 40 churches in college and wrote a book about it.
What I love about working with Weaving Influence…
I love working with our clients– It’s fun getting to know their content really well and learning from them constantly.

Social Media Specialist

Janeile Cudjoe-Myers

I work from…
My home in Toledo, OH
Ask me about…
Social media strategy and implementation, content creation and editing.
My favorite activity outside of work is…
Cooking; laughing at cat videos on YouTube; hanging out w/ my hubby.
You may not know that…
Back in 2009 I was part of the team that launched Social Media Breakfast in Toledo to educate the business community about social media.
What I love about working with Weaving Influence…
The flexibility – I did the cubicle, 9-5 thing before and I wouldn’t change back for anything.

Social Media Specialist

Elizabeth Johnson

I work from…
Kemmerer, WY
Ask me about…
Social media strategy, blogging, SEO, copy-editing.
My favorite activity outside of work is…
Learning from books, nature, and people.
You may not know that…
I’m a pastor’s wife, fighter of chronic illness, published author, and insanely curious about everything!
What I love about working with Weaving Influence…
Flexibility, great sense of teamwork, talented people.

PR Specialist

Stephanie Quick

I work from…
My apartment and local coffeeshops/libraries in Arlington, VA.
Ask me about…
Social media strategy and implementation, public relations outreach.
My favorite activity outside of work is…
Hiking with my dogs.
You may not know that…
I completed two marathons last year – and may never do another marathon.
What I love about working with Weaving Influence…
The community of people at WI.

Social Media Strategist

Kristin Elliott

I work from…
My home in Rosenberg, TX.
Ask me about…
Social media strategy and the Read Local movement.
My favorite activity outside of work is…
Spending time with my family.
You may not know that…
I am a three-time synovial sarcoma cancer survivor, who used her Make-A-Wish to build an orphange in Zambia.
What I love about working with Weaving Influence…
I love the heart of the WI team members and the flexibility.

PR Strategist

Laura Finch

I work from…
Various coffeeshops in Alexandria, VA
Ask me about…
How to grab attention with an effective press release or web content.
My favorite activity outside of work is…
Exploring new neighborhoods and cuisines with my husband.
You may not know that…
I have synaesthesia!
What I love about working with Weaving Influence…
Weaving Influence is a remarkable, intentional online community.

PR Strategist

Mike Driehorst

I work from…
My home and WI Global HQ.
Ask me about…
Media Relations/PR, Social Media
My favorite activity outside of work is…
Spending time with my family.
You may not know that…
Used to be a regular runner, and have done about a half dozen triathlons, solo and with my dad and brother.
What I love about working with Weaving Influence…
The hands-on relationship with clients and the potential for impact with them. More WI-focused is the welcoming, helpful approach everyone takes.

Lead Change Group Manager

Paula Kiger

I work from…
Tallahassee, FL
Ask me about…
Lead Change Group, SmartBrief, Team Buzz Builder’s Social Media, Proofreading, Grammar, Blogging, Facebook Live.
My favorite activity outside of work is…
Hanging out with other cool communications people. Perhaps that’s still work related but …. I also enjoy advocating for causes (and blogging).
You may not know that…
I have a Twitter (and Facebook) alter ego called the Optimism Light.
What I love about working with Weaving Influence…
I appreciate the flexibility. I appreciate the grace given when we mess up. I appreciate Becky’s leadership. There’s more but that’s enough for now!

Founder & CEO

Becky Robinson

I work from…
The WI office and my home in Lambertville, MI
Ask me about…
Hometown Reads, our new start-up, and the #ReadLocal movement. Anything book marketing related.
My favorite activity outside of work is…
Family time; running; reading.
You may not know that…
My husband and I started a church in the late 90s, which was my first glimpse of start-up life. If not for joining Facebook in early 2009, I very likely would not be where I am today. A random re-connection with a jr. high school friend kicked off this 2nd phase of my career.
What I love about working with Weaving Influence…
I am so proud of my team and the work we are doing in the world. I love creating opportunities for people to work flexibly and I love seeing our clients achieve great results in reaching their goals. I love sharing meaningful, life-changing messages.

Social Strategy Director

Christy Kirk

I work from…
My home in Durham, NC.
Ask me about…
Social media, content marketing, content creation, and email marketing.
My favorite activity outside of work is…
Backpacking with my husband. We’ve section hiked parts of the Appalachian Trail and my next goal is to hike the new Arizona trail.
You may not know that…
I am training for my first Spartan run!
What I love about working with Weaving Influence…
I love the community of people I get to work with – clients and coworkers – and I love the flexibility and creativity.

Client Services Director

Amy Driehorst

I work from…
My home and the WI headquarters in Lambertville, MI
Ask me about…
Your agreement with Weaving Influence or your invoice.
My favorite activity outside of work is…
Traveling and sharing experiences with my husband and children.
You may not know that…
I am passionate about elder-care, especially for those with dementia.
What I love about working with Weaving Influence…
I love having work that I enjoy, with people enjoy, and in an environment that provides the flexibility to also enjoy family life while my children are all still at home.

Public Relations Director

Whitney Heins

I work from…
My home in Knoxville, TN.
Ask me about…
Public relations, pitch angles, article or interview subjects, details about media outlets, and press release content.
My favorite activity outside of work is…
Instagram. I love how it captures and memorializes the simple and grand moments of our lives.
You may not know that…
I’ve been a runner most of my life – sometimes competitively. But right now, I need it for sanity sake.
What I love about working with Weaving Influence…
The people are so talented, conscientious, and passionate about what they do. I love learning from them and our clients who continue to fascinate and educate me. Most of all, the flexibility which has allowed me to live my dream of spending time with my family while still growing in my career.

Web Projects Manager

Margy Kerr-Jarrett

I work from…
My apartment in Jerusalem, Israel.
Ask me about…
Website development or partnering with Weaving Influence
My favorite activity outside of work is…
Hiking in the hills.
You may not know that…
Proud to be a working mama while my husband studies to be a Rabbi.
What I love about working with Weaving Influence…
I love the flexibility and opportunities for growth and learning.

Lead Web Developer

John Marcello

I work from…
St. Augustine, FL & Bogota, Colombia
Ask me about…
Internet Marketing Strategy, Web Development, Information Architecture, UI/UX
My favorite activity outside of work is…
Hiking, snorkeling, & skiing – something for each season.
You may not know that…
My wife is from Colombia & we live there part of the year. I used to train Guide Dogs For The Blind. I still serve as an Acolyte at my church, to this day.
What I love about working with Weaving Influence…
I love the ability to simply plug in & work no matter where I am located, and I love working for a company whose goal is to make a difference in the world.

Lead Graphic Designer

Rachel Royer

I work from…
My home in Lambertville, MI.
Ask me about…
Visual Branding, Graphic Design, and Web design.
My favorite activity outside of work is…
Spending time with my family, painting, and reading.
You may not know that…
My husband and I love all things sports – both playing and watching. Last year we were able to get out and actively run, kyak, stand-up paddleboard, and play volleyball, basketball, and paintball.
What I love about working with Weaving Influence…
There’s so much I love about this company and everyone involved, but my favorite is the flexibility. I love being able to be home with my family while continuing in my career.

Join Our Team

We Create Opportunities

Our diverse backgrounds allow us to draw on one another’s strengths. We’re always looking for skilled professionals in the areas of Public Relations, Project Management, Content Writing, Social Media, and Graphic Design who are eager to contribute to our community and who thrive working in a virtual environment.

Social Media Project Lead

The ideal candidate is a skilled writer and communicator with diverse audiences, and well versed in current social media communication techniques and metrics  »  Learn More

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