I have a new show this morning at Toledo Biz Connect TV. In it, you’ll learn which page is the 2nd most important page on your website and what content it MUST include.
Curious? Think you know the answer?
People visit the 2nd most important page on your website because they want to get to know you. They will visit this page as they try to decide whether or not they want to do business with you.
You want your About page to:
- help people get to know you
- help people get to know your business and offerings
- lead people to a single, clear call to action.
How will you spend your 12 minutes?