by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Becky Robinson | May 16, 2013 | Book Launch
I’m not super comfortable with video, which inspires me to make a commitment to film and share more. Even so, with the registration deadline to the 2013 Berrett-Koehler Book Marketing event fast approaching, I wanted to film and share a quick book promo tip via...
by Becky Robinson | Apr 4, 2013 | Marketing
If you are a first time author planning to launch a book in the coming months, now is the time to become a student of how others are launching their books. Here is a basic plan you can follow. Use social media channels to identify an author who will soon launch a book...