Facebook: How to Leverage the EdgeRank System

Facebook: How to Leverage the EdgeRank System

Or, why having a large Facebook following is not enough… You’ve spent months building up your social following on Facebook. You’ve run fan-gating promotions, optimized the images on your profile and even included social icons on all your marketing materials....
Best Book Launch Tips: Make It Easy to Share

Best Book Launch Tips: Make It Easy to Share

When you launch your book, your friends, colleagues, fans, and followers will be excited to help you in sharing your book with the world. If they are social media savvy, they may have ideas about how to help you promote their book. Or, they may be social media savvy,...
Experimenting with Facebook Questions

Experimenting with Facebook Questions

For me, using social media is all about experimentation. Try something. If it works, try it again. Didn’t work so well? Tweak it a little and try again. Recently, I have been experimenting with Facebook Questions. I have tried a few that worked really well....