by Christy Kirk | Jun 2, 2021 | Marketing
Photo by melpomen / 123rf.com All of our book marketing efforts have one goal…to sell books. There are thousands of books published each year which means getting a book to stand-out in a cluttered market takes creativity and tenacity. We recommend a strong...
by Christy Kirk | Nov 12, 2019 | Marketing
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
by Guest Author | Sep 30, 2015 | Leadership
Everyone reading this probably has several stories of good and bad experiences with restaurants. I recently spent fifteen minutes parked, waiting for my “drive-through” food. Delays and mistakes happen, but sometimes it feels as though the staff feels no...
by Becky Robinson | Mar 3, 2015 | Marketing
I credit Mark Miller with showing me the value of giving away books. In the time that we’ve been supporting Mark’s work online, we have given away thousands of books. As he has crossed the country speaking, he has given away thousands more. Some people...