by Christy Kirk | Feb 18, 2020 | Marketing
We’ve all heard you should never judge a book by its cover, but the reality is we do—and readers do. Authors spend months and sometimes years writing their books, but just minutes making decisions about how the book looks and feels. The visual elements of a book...
by Margy Kerr-Jerrett | May 23, 2017 | Influence Building
In the earliest conversations with our authors, we like to make sure one thing is clear: selling books is hard! Though a well-executed book launch can dramatically increase sales, the main goal for most of our authors is not selling books, but building thought...
by Margy Kerr-Jerrett | May 19, 2017 | Book Launch
Since our first book launches in 2012, Weaving Influence has learned a lot about what it takes to successfully launch and market a book. We’re passionate about helping our authors connect with the right audiences, and thrilled to be able to share a new interactive...
by Becky Robinson | May 19, 2015 | Book Launch
My new office space is filled with books and shipping materials today, as we’re sending out advance review copies of The Disciplined Leader by John Manning. Shipping and distributing books is something we do to serve our clients. It requires many hands on deck,...
by Becky Robinson | Sep 18, 2012 | Marketing
How much time did you spend planning your wedding? How much time did you spend preparing? Guys, did your bride-to-be nudge you toward a long engagement, with plenty of time to plan? Do you remember the months of preparation? The tuxedo fittings and cake tastings?...
