Twitter has been holding on for dear life for more than a year now. You can find article after article claiming the end is near. Even Donald Trump, possibly one of the most active Twitter users, left the social platform out of his tech summit — a snub that further demonstrated the hard times the company is facing.
Those who love Twitter are looking with hope to the newly rolled-out Twitter live video. Twitter live »
Live video has been available on social media for just over a year now, and it’s only becoming more powerful. Case in point: the House of Representatives sit-in, staged by Democrats, wasn’t broadcast live on television. C-Span’s cameras were forced off. So members and attendees took to their smartphones and streamed the speeches on Periscope and Facebook Live.
It was a seminal moment for social streaming.
Just days afterwards, YouTube made live video available on »
Social media marketing is a peculiar field. It changes regularly and unexpectedly, there are new platforms and tools coming on the scene every day, and what delivers results one day could fail spectacularly the next.
It is our role as marketers to constantly educate ourselves about the new opportunities – and accurately predict which changes will be flashes-in-the-pan and which are game-changers. Here are the trends that emerged in 2015 which we believe will continue to »