by Whitney Heins | Jun 18, 2019 | Influence Building
When we ask our clients what their media goals are, many say they want Oprah or the front page of the Wall Street Journal. These are lofty goals — and while there’s nothing wrong with dreaming big, oftentimes such an elusive placement isn’t all it’s cracked up...
by Whitney Heins | Jun 11, 2019 | Influence Building
If our clients had one thing in common, it would be that they dream of being featured in the Wall Street Journal, or a top-tier national outlet of its ilk. But as more people have this dream, the opportunities for achieving it are shrinking. According to a recent...
by Whitney Heins | Mar 5, 2019 | Marketing
What’s your biggest pet peeve? Is it when people chew with their mouths full? Or don’t take their shoes off when they come into your home? Mine is when people don’t ask questions in a conversation. This isn’t because I like talking about myself, but because it shows a...
by Sierra Hernandez | Feb 19, 2019 | Influence Building
When you develop a reputation for being responsive and generous, an ever-expanding mountain of requests will come your way. ~ Adam Grant You see value when the media talks about your work. It helps add credibility to your expertise, and escalates the opportunity to...
by Whitney Heins | Jan 16, 2018 | Marketing
With a new year always come new goals—and likely one of those goals is growing your business. Sharing with the world what you do is a great way to accomplish this, but it isn’t always easy. Our world is noisy. There’s lots of competition. Media space is limited....
