How to Balance Public and Private Social Media

How to Balance Public and Private Social Media

Social media has become a way of life — how we get our news, stay in touch with Grandma, and find fun things to do. When it also becomes a tool to market our personal brands, the line between personal and professional can become very blurry. We don’t believe there...
Personal and Universal

Personal and Universal

I am sometimes surprised when a particular blog post seems to resonate more powerfully than readers, but usually not. Here’s what I’ve noticed: the more personal I am, the more I push to be vulnerable and authentic, the more I self-disclose, the more...