by Becky Robinson | Jul 24, 2014 | Influence Building
Do you stack books on your nightstand and leave them to silently collect dust? I keep my stack on the floor by my bed, on my desk, and in piles around my office, until Sharon, my assistant, carefully shelves books, asking which ones I want to keep on the stacks. None...
by Becky Robinson | Apr 26, 2013 | Marketing
From time to time, I work with a client who is uncomfortable with self-promotion. If you want to write, publish, and market a book, you will need to get used to the idea of promotion, but not of yourself. You need to be committed enough to your message to promote it....
by Becky Robinson | Mar 14, 2013 | Marketing
Prior to launching your book, you’ll want to set some realistic, achievable goals against which to measure your success. Then, you’ll want to implement tactics to work toward those goals. I measure the success of our social media book launches by several...
by Becky Robinson | Feb 21, 2013 | Marketing
When you launch your book, your friends, colleagues, fans, and followers will be excited to help you in sharing your book with the world. If they are social media savvy, they may have ideas about how to help you promote their book. Or, they may be social media savvy,...
by Becky Robinson | Jul 17, 2012 | Social Media
I’ve been on a diet this summer, the first of my life, really, and it’s more about healthful eating and exercise than it is about weight loss. It started with me giving up Coke. And, since we’re talking about it, I’ll tell you the good news...