Why Promoting a Book is Not Promoting Yourself

Why Promoting a Book is Not Promoting Yourself

From time to time, I work with a client who is uncomfortable with self-promotion. If you want to write, publish, and market a book, you will need to get used to the idea of promotion, but not of yourself. You need to be committed enough to your message to promote it....
Best Book Launch Tips: Make It Easy to Share

Best Book Launch Tips: Make It Easy to Share

When you launch your book, your friends, colleagues, fans, and followers will be excited to help you in sharing your book with the world. If they are social media savvy, they may have ideas about how to help you promote their book. Or, they may be social media savvy,...
Learning, Growing, and Sharing in Small Bursts

Gut Check

I’ve been on a diet this summer, the first of my life, really, and it’s more about healthful eating and exercise than it is about weight loss. It started with me giving up Coke. And, since we’re talking about it, I’ll tell you the good news...