Twitter has been holding on for dear life for more than a year now. You can find article after article claiming the end is near. Even Donald Trump, possibly one of the most active Twitter users, left the social platform out of his tech summit — a snub that further demonstrated the hard times the company is facing.
Those who love Twitter are looking with hope to the newly rolled-out Twitter live video. Twitter live »
Twitter is suffering an identity crisis. The decade-old social platform was once a place for sharing fresh ideas and sparking social justice initiatives. It was credited with helping launch the Arab Spring, a massive wave of protests and government turn-overs in the Middle East. Now, it’s most known for being the space where Kanye and Donald Trump go to call people names.
Here are the issues facing Twitter right now:
It’s not just the people of Texas who believe that bigger is better. Most people on social media obsess over the size of their following, but size without engagement is a very hollow goal. I often recount the story of a brand I worked with briefly. They had more than one million Facebook fans, but nearly every social initiative they launched failed, because those fans were not engaged. The fans had signed up for contests »
Where I live on the Potomac River in Alexandria, Virginia, the trees are still bare and grey, but geese are starting to fly north. I’m starting to think about Easter dinner, and maybe even cleaning out that one terrifying linen closet. Spring is creeping just around the corner, and maybe that has you in the mood to freshen up your online presence — including your Twitter profile.
Here’s the number one question to »
Are you doing everything right on social but still experiencing slow growth? You’re not alone.
Organic growth, which means attracting fans and followers through non-paid avenues, can be a slow process. It takes time and consistent effort to build a tribe on social media.
There is, however, a free and easy way to reach more people — and hopefully, pump up your fan base a little faster: start posting content around trending topics.
TacoBell, Oreo, »