What Twitter’s Identity Crisis Means for You

What Twitter’s Identity Crisis Means for You

Twitter is suffering an identity crisis. The decade-old social platform was once a place for sharing fresh ideas and sparking social justice initiatives. It was credited with helping launch the Arab Spring, a massive wave of protests and government turn-overs in the...
3 Keys to Growing Your Twitter Following

3 Keys to Growing Your Twitter Following

It’s not just the people of Texas who believe that bigger is better. Most people on social media obsess over the size of their following, but size without engagement is a very hollow goal. I often recount the story of a brand I worked with briefly. They had more than...
Twitter and the Direct Message Upset

Twitter and the Direct Message Upset

This week Twitter announced a new feature via their blog that has many up in arms. Starting April 20th, users have been given the option to enable Direct Messages, not just from followers–but from anyone. Twitter’s hope is to make connecting with others...