Free webinar with Barbara Henricks & Rusty Shelton

Mastering the New Media Landscape

Is Your Voice Being Heard?

In days past, people got the world’s attention by winning over the gatekeepers of big media. But the Internet has changed everything.

The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.

Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that, in order to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

In this free one-hour webinar, Barbara and Rusty share their new book Mastering the New Media Landscape: Embrace the Micromedia Mindset, and show you how to seize the opportunity that is sitting in front of you. The media landscape is being recreated, and history shows us that those brave enough to get out there and take advantage of it, try new things, maybe even create the next new kind of media outlet are the ones who will benefit the most. Be one of them.

Meet The Presenters

Barbara Cave Henricks Headshot

Barbara Cave Henricks is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. A former journalist at NBC, Henricks has represented over 40 bestsellers during her publishing career.

Rusty Shelton Headshot

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

Meet The Host

Becky Robinson Headshot

Becky Robinson is an entrepreneur and founder/CEO of Weaving Influence, a digital marketing agency. Weaving Influence works with authors and thought leaders to help them show up online in the same powerful ways they show up in real life, with a focus on building strategic partnerships to help people and organizations reach their big picture business goals. She’s a wife and mom of three daughters who loves running, reading, and coffee.