Why Promoting a Book is Not Promoting Yourself

Why Promoting a Book is Not Promoting Yourself

From time to time, I work with a client who is uncomfortable with self-promotion. If you want to write, publish, and market a book, you will need to get used to the idea of promotion, but not of yourself. You need to be committed enough to your message to promote it....

Exercising My Delegating Muscle

It’s hard for me to believe I’ve only been in business full time since last June, not even a year yet. Growing Weaving Influence feels, at times, like life on hyper-drive. We’ve got a lot going on: adding new subcontractors, training new...
When Tragedy Trends

When Tragedy Trends

When I read about the bombings at the Boston Marathon yesterday, my first thought was of my husband’s colleague, Tom, who runs the marathon each year in full gear for the Wounded Warrior project. We’d been talking about Tom’s extreme commitment to...
Best Book Launch Tips: Go Ahead, Buy the Domain

Best Book Launch Tips: Go Ahead, Buy the Domain

Today’s tip is helpful at the very beginning stages of dreaming of writing, or of actually writing, a book. Unless you are fortunate enough to own your name as a dot com URL (nope, beckyrobinson.com is not me), and unless you plan to have one author website for...
Best Book Launch Tips: Watch What Others Do

Best Book Launch Tips: Watch What Others Do

If you are a first time author planning to launch a book in the coming months, now is the time to become a student of how others are launching their books. Here is a basic plan you can follow. Use social media channels to identify an author who will soon launch a book...