Why I Keep Putting Off the Holiday Spirit

Why I Keep Putting Off the Holiday Spirit

I’m an “anticrastinator.” What’s an anticrastinator? Well, it’s a word I made up — but I define it as someone who hates to procrastinate. If I have something I need to do, I can’t put it out of my head until it’s done. This has served me well, but has also been...
Which Social Media Ads Should You Buy?

Which Social Media Ads Should You Buy?

We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
How to Create Seasonal Social Media Content

How to Create Seasonal Social Media Content

Halloween is over and American Thanksgiving is almost upon us, and social media is overflowing with seasonal tweets and posts. Every business owner and book author is marketing their content and products. But should you jump on the bandwagon? The Benefit of Seasonal...
Should You Be Buying Social Media Ads?

Should You Be Buying Social Media Ads?

Community managers spend hours writing and creating content to grow social media organically — or without ad dollars. Organic content is the backbone of most successful content marketing plans, but it’s not the only tactic successful brands and thought leaders...