When Goals Change

When Goals Change

It’s just a part of life; sometimes, goals change. I remember a time where I was running hard after a business. I had just opened an E-commerce store selling knitted, photography props for newborn photographers and new mothers. I was a one woman show—the sole...
Spring into Something New on Social Media

Spring into Something New on Social Media

Yes, it’s a cliché, but it’s also true — spring is a time to try something new, to dust off the winter blues and throw open the windows to light and fresh air. The same holds true for your social media marketing — it’s time to freshen things up. We recommend a social...
Hit or Miss — the Reality of Book Sales

Hit or Miss — the Reality of Book Sales

In 2010, two years before I joined Becky at Weaving Influence, my husband and I finalized the production and publication of a short, illustrated children’s storybook about a boy named “Little Brother.” Even though I told myself that we weren’t going to get rich off of...