Rich Berens is CEO and Chief Client Fanatic of Root, Inc., and a noted speaker on the issues of strategy and change. For over 10 years, Rich has had the opportunity to lead Root and its artists, designers, researchers, programmers, and MBAs in creating breakthrough approaches to change that have reached millions of people around the world. Under his leadership, Root has been listed among the Great Place to Work® Institute’s top 25 places to work, named to the Inc. 5000 fastest-growing companies list, and experienced 10 years of consecutive growth.
Rich is a frequent author, thought leader, and speaker on the subject of leadership, transformation, and how to create lasting change. He has personally worked with dozens of Global 2000 organizations, including Hilton, Verizon, Masco, Petco, Procter & Gamble, Daimler, and many others to help align leaders and drive strategic and cultural change at scale. He has authored articles for numerous publications and blogs, and more recently co-authored the book What Are Your Blind Spots? with Root’s founder, Jim Haudan.
Rich joined Root in 1997 after completing his MBA at the University of Michigan. He worked for Commerzbank in Germany and has lived abroad, both in Germany and Nigeria. He holds a BSBA degree from the University of Washington in St. Louis, where he was a three-time All-American tennis player.
Rich lives in Ann Arbor with his family and treasures time with his wife, Anne, and daughters, Katarina and Mia. In his spare time, Rich attends as many Michigan Wolverine sporting events as he can and is hopeful that his football team will find its way back to past glory. He is also an avid reader and likes to play golf and tennis.