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The Capitalist and the Activist: Corporate Social Activism and the New Business of Change Hardcover – January 11, 2022
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2023 Nautilus Book Award Silver Medalist (Social Change & Social Justice)
This is the first in-depth examination of the important ongoing fusion of activism, capitalism, and social change masterfully told through a compelling narrative filled with vivid stories and striking studies.
Today, corporations and their executives are at the front lines of some of the most important and contentious social and political issues of our time, such as voting rights, gun violence, racial justice, immigration reform, climate change, and gender equality. Why is this sea change in business and activism happening? How should executives and activists engage one another to create meaningful progress? What are potential pitfalls and risks for each side? What can they learn from each other? What first principles should guide leaders moving forward?
The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism—its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward. Drawing together examples from the civil rights movement, campaign finance litigation, gun regulation, Black Lives Matter, the Confederate flag controversy, the Trump presidency, and other historical events, Lin brilliantly reveals and charts the course for a changing society of capitalists and activists seeking both profit and progress.
The Capitalist and the Activist is a must-read for anyone trying to understand the emerging future of activism, business, and politics.
- Print length224 pages
- LanguageEnglish
- PublisherBerrett-Koehler Publishers
- Publication dateJanuary 11, 2022
- Dimensions6.31 x 0.7 x 9.25 inches
- ISBN-101523091991
- ISBN-13978-1523091997
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Editorial Reviews
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—Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion
“Filled with insight. The Capitalist and the Activist is essential reading for anyone trying to understand and navigate this era of profound change in business and society. Through well-crafted narratives and thought-provoking analysis, Tom Lin reveals the larger forces influencing the decisions of executives, politicians, and citizens.”
—Jonah Berger, New York Times bestselling author of Contagious and The Catalyst
“Should corporations use their power to influence politics? Should warriors for racial, gender, and environmental justice treat corporations as foes or instead as sources of effective strategies? Have corporations become a vital check and balance given out-of-control or paralyzed politicians? With vivid stories and sensible analysis, Tom Lin traces the emergence of new border crossings between American money-making and social change–making enterprises. Offering a striking perspective on our times, this book provides wise principles to navigate the shifting borders of public, private, politics, and profits.”
—Martha Minow, former Dean, Harvard Law School, and author of Partners, Not Rivals
“If the promise of our nation’s highest ideals are to be better realized, we must have a business community that recognizes that companies only succeed because of their workers, the communities in which they operate, and the support that taxpayers provide in so many ways, direct and indirect. Professor Lin’s provocative and timely new book spells out a road map for business leaders to follow if they truly want to create sustainably profitable businesses that treat all their stakeholders well.”
—The Honorable Leo E. Strine, Jr., former Chief Justice of the Delaware Supreme Court
“The Capitalist and the Activist is an invaluable read for business executives, investors, entrepreneurs, and anyone trying to understand contemporary business and social activism. With wonderfully written analysis and compelling stories, Tom Lin masterfully examines and explains the new fault lines of business, politics, and activism.”
—Lawrence A. Cunningham, bestselling author of The Essays of Warren Buffett and Berkshire beyond Buffett
“Corporate management and boards must consider the interests not only of shareholders but also those of employees, customers, suppliers, communities, the environment, and other constituencies that are critical to the long-term sustainable success of the corporation. The pursuit of wealth maximization for shareholders as the sole purpose of corporate governance has been a principal accelerant of short-termism and socioeconomic inequality that is undermining our constitutional democracy. This timely book gives insight into the problems and the avenues for redress through an engaging discussion of modern stakeholder governance.”
—Martin Lipton, founding partner of Wachtell, Lipton, Rosen & Katz
“Tom Lin mixes analysis and inspiration to light a pathway forward for stakeholders inside and outside of the corporate world who want the engines of capitalism to help drive sustainable social reform.”
—Donald Langevoort, Thomas Aquinas Reynolds Professor of Law, Georgetown University
“Engrossing book…. A well-researched, absorbing, and balanced case for corporate-activist partnerships.”
—Kirkus Reviews
“This is an ambitious and uplifting book. In a world that is plagued with injustice, racism, inequity, and inequality, Tom Lin lucidly lays out why and how activists and corporations can work together to fulfill our collective moral obligations to our communities and our planet. The Capitalist and the Activist shows us that we can seek social as well as financial returns to benefit humanity. It is brimming with hope and insight, and is an affirmation of all those who already collaborate.”
—Sister Nora M. Nash, Director, Corporate Social Responsibility, Sisters of St. Francis of Philadelphia
“Lin has written a nuanced, thoughtful, and thorough book about the most important issue in corporate law right now: do corporations have social responsibilities and how effective are corporate initiatives that attempt to confront the most vexing social issues? This book is a must-read for policymakers, corporate managers, and citizens who want an unbiased and accurate discussion of the law and the state of play. Lin uses case studies of recent campaigns by corporations who have mobilized to confront wide-scale social movements like Black Lives Matter, #MeToo, climate justice, and voting rights. This is an important book that makes for a riveting and enlightening read.”
—Mehrsa Baradaran, author of The Color of Money and How The Other Half Banks
About the Author
Product details
- Publisher : Berrett-Koehler Publishers
- Publication date : January 11, 2022
- Language : English
- Print length : 224 pages
- ISBN-10 : 1523091991
- ISBN-13 : 978-1523091997
- Item Weight : 15.6 ounces
- Dimensions : 6.31 x 0.7 x 9.25 inches
- Best Sellers Rank: #1,163,015 in Books (See Top 100 in Books)
- #191 in Knowledge Capital (Books)
- #276 in Political Advocacy Books
- #709 in Business Ethics (Books)
- Customer Reviews:
About the author

Tom C. W. Lin is an award-winning law professor at Temple University’s Beasley School of Law. He is also an academic fellow at George Washington University’s Center for Law, Economics & Finance. He is an expert in business organizations, corporate governance, and financial regulation. His scholarship has been published in many leading academic law journals. His expertise has been featured in major media outlets like Bloomberg News, CNN, Fortune, the Financial Times, the Wall Street Journal, and the Washington Post.
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- Reviewed in the United States on September 29, 2023Format: HardcoverVerified PurchaseI enjoyed all the recent examples of where these two interests overlapped in a highly productive way. With top level politicians tied to the money, the activist options give citizens a real voice again. Ironic but it seems to work in many cases. I enjoyed the writing style and different perspectives presented.
- Reviewed in the United States on September 30, 2024Format: HardcoverLin steps away from the narrative that corporations are always the bad guys. He presents a more balanced view, showing that businesses can be a force for good. He encourages a shift from simply criticizing capitalism to thinking about how corporations and activists can work together for meaningful change.
- Reviewed in the United States on March 8, 2022Format: Audible AudiobookIn the past several years we have witnessed a profound change in the business sector. When I was in college business was all about profits first, everyone get rich and do it quickly. Then the idea of corporate responsibility popped up and businesses jumped into social obligations. Not only did corporate responsibility grow but they woke up and realized that employees are important and need lives outside of work. Along came Covid and we have seen companies become activists in both the social and government sectors along with better serving employees.
We are seeing more companies focusing on corporate responsibility, partnering with activists, and exerting pressure on the government. The boundaries are becoming blurred. The new book The Capitalist and the Activist – Corporate Social Activism and The New Business of Change by Tom C.W. Lin explores the changes happening within the public, business, and political sectors. CEOs like Bezos, Cook, and Diamond have gone public on issues such as LBTQ, education, and homelessness. Don’t forget about Ben and Jerry’s activism which began many years ago.
Lin illustrates how the struggle for equality and justice persists. Working together, capitalists and activists are partnering to undo some of the harms that business has inflicted over the past 20 years. They are bringing issues to the forefront and fixing broken systems, demanding change, and empowering people. Issues like voting rights, climate change, campaign finance, gun regulations, and Black Lives Matter are prime examples The Capitalist and the Activist addresses.
I enjoyed Lin’s book. He explores the fusion of activism, capitalism, politics, and social change – something unheard a decade ago. The book is full of stories, corporate forces making change, the perils of “crossing over” into other sectors, the responsibilities that many businesses feel and act on, and a discussion guide. Just look at how business has reacted to the Ukraine situation right now. Twenty years it wouldn’t have happened so quickly.
Along with gripping stories, The Capitalist and the Activist examines ten areas for both activists and capitalists to consider.
1. Establish and publish a purpose-driven mission statement
2. Focus internally. Then locally. Then beyond
3. Pair lofty goals with actionable objectives
4. Be pragmatic
5. Go beyond corporate social responsibility
6. Engage in public policy and politics
7. Leverage Comparative Advantages
8. Create partnerships, not sponsorships
9. Measure and disclose
10. Review, reform, renew, or relinquish
The Capitalist and the Activist is very engaging, relevant, the stories supported all of Tom Lin’s points, and I couldn’t put them down. This book gives me hope that all sectors in our country and beyond can come together for change rather than constantly butting heads. I guarantee this book is different than any other that you have recently read and it speaks to the changes we are experiencing now.
- Reviewed in the United States on February 10, 2022Format: KindleI found the premise and stories in this book valuable and hopeful. I recommend the book.
We are at a pivotal time in our world where we can all be activists to support the changes needed for a well functioning society. In a recent book by Tom Lin, The Capitalist and the Activist, he makes the case that we can no longer envision social activists on one side and businesses on the other. We are becoming aware of the structural shortcomings and systemic limitations of capitalism and activism. Lin offers a hopeful view that businesses and activists can collectively make a positive difference when they collaborate for the greater good. Lin argues that the fusion of capitalism and activism are at the heart of contemporary social change. We need to move away from polarization and focus together on making life better for all. In fact, Lin suggests that capitalist and activists can work together to mitigate some of the worst impulses of government when political checks are lacking.
Like LIn, I am hopeful that activists partnering with businesses can address some of the social issues that have plagued us that have seemed intractable such as inequities and climate issues. Lin’s thesis supports the work of David Cooperrider that there is a great leadership reset and business can be a force for good and societal change.
We are at a challenging time in the world where complex systemic issues need to be addressed. I believe it will require us to take an Open Stance and engage in open-minded conversations where we can co-create solutions that will benefit all. Lin provides examples and case studies where with collaboration and open dialogue activism and capitalism have fused in a mutually beneficial way to create better business, better markets and a better society. Of course, corporate activism cannot be the only method of social change. We need an effectively functioning government. In addition, we can each do our part to enhance life for others. It will take all of us to create a world that works across differences. Lin recommends principles for capitalists and activists as they move together during this revolutionary period.