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David J. Greer
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Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth Paperback – February 10, 2015

by David J. Greer (Author)
4.7 out of 5 stars 39
See all formats and editions
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David Greer has a mission—to take his thirty-five years of entrepreneurial experience and share it with other entrepreneurs to accelerate their success. Of all the things you as an entrepreneur can focus on, getting clear on the strategy and purpose of your business drives progress the fastest. Whether this is a strategic focus on your markets and products, the customers you serve, or the culture you build to allow your employees to grow and flourish in their careers. As a hard driven entrepreneur, David shares both the thinking and the practices that will deliver success for you and your business.As a life-long sailor, David relates his personal experiences—in business and in life to the challenges of growing a business. While you can beat your way against the wind, successful entrepreneurs learn to harness their efforts to seamlessly blow them in the direction they want to go. Spend one hour reading Wind In Your Sails and you will always have three ideas that will accelerate your business in the next 90 days.What are you waiting for?
Previous page
  1. Print length
    202 pages
  2. Language
    English
  3. Publication date
    February 10, 2015
  4. Dimensions
    6 x 0.46 x 9 inches
  5. ISBN-10
    099403640X
  6. ISBN-13
    978-0994036407
  7. See all details
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Product details

  • Publisher ‏ : ‎ Inside Out Publishers (February 10, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 202 pages
  • ISBN-10 ‏ : ‎ 099403640X
  • ISBN-13 ‏ : ‎ 978-0994036407
  • Item Weight ‏ : ‎ 9.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.46 x 9 inches
  • Customer Reviews:
    4.7 out of 5 stars 39

About the author

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David J. Greer

David J. Greer

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While still in university getting his degree in computer science, David joined Robelle Solutions Technology as the first employee after the founders. After joining Robelle, he got permission from his 4th year professors to take a week off so he could fly to an international conference to give his first ever technical presentation.

During David’s tenure as co-owner and President of Robelle, he traveled the world giving a new presentation every year, building Robelle into the world’s leading provider of HP 3000 solutions. He is a co-author of The IMAGE/3000 Handbook, the reference work for the HP 3000 IMAGE database management system.

After leaving Robelle, David has been an angel investor, director, and senior executive to numerous companies always working 1-on-1 with entrepreneurs to grow their business. In 2015, he became an entrepreneurial coach and launched his book Wind In Your Sails: Vital Strategies to Accelerate Your Entrepreneurial Growth. Spend one hour reading Wind In Your Sails, attend a one hour talk with him, or get one hour of 1-to-1 coaching and you will have 3 concrete action items that will shift and accelerate your business within 90 days.

In his spare time, David enjoys the beauty, water, and mountains of the Vancouver area, while taking occasional adventure breaks with his wife, Karalee. David and Karalee are committed to their three children, spending time supporting them in the many and varied activities they are involved with, including skiing together as a family in Whistler.

When not writing books, coaching, or speaking, you might find David hiking, skiing, or sailing across oceans.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
39 global ratings
Wind In Your Sails takes you places!
5 Stars
Wind In Your Sails takes you places!
Wind In Your Sails is full of useful and actionable tips that all business-minded people can benefit from. Drawing on David Greer's rich experiences as a top executive, career coach, and sailing enthusiast, Wind In Your Sails is practical beyond measure. As an added bonus, each chapter showcases a nitty gritty story of a real-life entrepreneur with whom David has worked. The end result is a book that is a fast, practical, and enjoyable read.
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Top reviews from the United States

Erica Rice
5.0 out of 5 stars Five Stars
Reviewed in the United States on October 23, 2015
Verified Purchase
Great read
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Doug Bunker
4.0 out of 5 stars Wind in Your Sails is a terrific must-read for first-time entrepreneurs
Reviewed in the United States on April 26, 2015
Wind in Your Sails is a terrific must-read for first-time entrepreneurs. And, for those of us that have been in the trenches for a while, the book proves to be a valuable mix of new perspectives that reinforce established success strategies combined with that handful of new insights necessary to deem reading that book a valuable use of our time. First time entrepreneurs will find enormous value in the wisdom and scope of start-up suggestions throughout the first few chapters. Beyond the first few chapters the book gains momentum and broadens its appeal outside new entrepreneurs. I soon found myself frequently jotting down new ideas and reminders of actions that, admittedly, have fallen out of my regular business rhythm and I'd be wise to return. By twinning the author's unique sailing experiences and with the books's many practical insights, Wind in Your Sales inspires exceptional performance - in business and in life. A solid read for yourself and your team.
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JaneAnderson
5.0 out of 5 stars This book is an action book. I really will put the wind in your sails.
Reviewed in the United States on April 13, 2015
Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth by David J. Greer

When I picked up a copy of David J. Greer’s book, Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth, I was immediately impressed. Everyone says to be successful you have to read more. Well, that’s not entirely accurate. Reading will not produce results. David Greer gets that. He says, “Learning and thinking are fabulous, but action is what produces results.” This book is an action book.

Judging by the Table of Contents, this book covers every aspect of an entrepreneur’s life from home to the board room. Each chapter is like a storyboard of experiences, guidance through practical solutions, then a summary for readers to reflect on lessons learned, concluding with steps to Take Action Now. In his introduction, David gives his readers a clear view of what to expect from this book: leadership, strategy, marketing, sales, and concrete actions to create sustainable change so your business prospers. After 35 years as a successful entrepreneur, you would expect to learn from a master, and this book will not disappoint.

Please remember that this is a book review, not the entire book, and as such I share highlights of the parts that spoke loudest to me, but if you are to learn from the master, you’ll want your own full copy of the book, Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth.

David Greer presents his entire book as 10 strategies that comprise the life and absorb the attention of every entrepreneur. The book is a comprehensive presentation told through the analogies of a seasoned sailor and stories of real people and real businesses. Its authenticity is unmistakable as you will come to understand through your reading experience.

Entrepreneur Strategy – Did you know leaders set the tone for the organization? In this chapter learn which leadership skills will make you a leader others want to follow.

Corporate Strategy – Culture is not a buzz word. Culture is to your business what character is to leadership. You need a clear vision of why you do what you do and you need to articulate that to your organization.

Innovation Strategy – Learn to innovate, and while you’re learning, be proactive about your brand and intellectual property. This chapter will take you through the process.

Marketing Strategy – What is your product? What is its value to your customers? Marketing success is more than a goal. It’s a plan that encompasses identifying different types of customers and determining pain points so you can market to resolve their pain points. You’ll want to read the full chapter and use the Take Action Now steps to get the full benefit of how to design a marketing strategy that gets results.

Sales Strategy – Do you have a sales model? Modern economics proves that it’s the customer that controls the purchases process. You need a sales channel for each of your markets that aligns with how customers want to purchase. It’s a new game for businesses.

Product Strategy – This is my favorite quote from this chapter. “A working prototype is not a product.” In my own experience I have been on the user end of the spectrum after a product was purchased based on the ‘working model’. If you develop products or if you improve products, you will derive indispensable benefit from following the advice in this chapter.

People Strategy – People first. Of course, we all know that’s the politically correct thing to display on your marquee and in your lobby, but is that really your strategy? Your people strategy will encourage people to bloom, you will invest in talent, and your organization will be collaborative and focused. There are some specific takeaways from this chapter that have broad implications for ways you can assure your organization is attracting top talent and putting people first.

Operational Strategy – Here’s the skinny on this strategy. In this chapter David introduces the term KPI – Key Performance Indicators. This is a technique widely used by businesses to measure what is working and what is not. Whether you use KPIs or some other system, you need a business plan, a way to measure against the plan, then make sure you are delivering what your prospects, customers, and employees expect – on time and with quality.

Financial Strategy – Do we really have to talk about this? If you’re in business, you need to know how you will fund it and how you will make a profit. Learn to analyze the numbers and what they mean. You need cash flow and working capital. You also need a plan so you can constantly monitor financial performance against the plan. Take Action Now contains the pointers you need to know where you are financially all the time.

Exit Strategy – Believe it or not, businesses are often created with intent to sell. In fact, you might be thinking of selling while you are forming your company. Here’s just one of the key pieces of advice you’re find in this chapter, “Create a data vault of critical documents buyers need in order to do their due diligence.” Find even more advice about planning for exit when you read the whole book.

Grow Now – Changes in your own thinking lead to doing things in new ways and opening limitless potential for amazing results. David says, “You, the entrepreneur, are the single biggest impediment and advantage to the future of your business and your life.” Take the first step. The future is now. What are you waiting for?

This book was given to me.
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David M. Dye
5.0 out of 5 stars A must read for entrepreneurs
Reviewed in the United States on December 6, 2015
David Greer distills and shares a lifetime of experience in this action-oriented guide to entrepreneurial success.

Greer shares these multiple tips through a sailing metaphor that reads well and sustains interest. The content is practical, valuable, and if you're an entrepreneur, you'll certainly come across ideas you can implement to make your life easier and your business more successful. Wind In Your Sails is a book you'll want to read with a pen close at hand. You'll find yourself underlining, taking notes, and applying the many lessons to your business.

The book is organized by different types of strategies: entrepreneur, corporate, innovation, sales, product, marketing, people, operational, financial, and exit. You can easily read it straight through or go specifically to the area where you know you could use a hand. Each strategy is illustrated through an accompanying case study that helps you to visualize and apply the learning. To cover so many areas in a relatively short read, Wind In Your Sales provides consistent direction for what you want to do, but assumes you will figure out how to apply it. For example, "You must match you sales process to how your prospects buy and not the other way around." This is a vital piece of wisdom. You'll need to figure out how to apply it in your context.

All told, Wind In Your Sails is a fantastic high-level support resource for the entrepreneurial journey. It's a resource you can come back to time and again, find the areas that apply to you, then take a deeper dive with coaching or added learning. I recommend it for every entrepreneur.

Happy Reading,

David Dye, author of  The Seven Things Your Team Needs to Hear You Say
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Reg Nordman
4.0 out of 5 stars The lessons learned are absolutely apt.
Reviewed in the United States on March 28, 2015
I read early drafts of David's book and saw that he had set himself an aggressive target. Nothing new if you know David. This was to be a short concise book where he distills down all the key elements of starting and running your business. He has succeeded in doing this on many levels. The book needed to be short as most potential readers either read little or have little time to read. Each chapter is well organized and clearly stated. The sailing metaphor is well taken since in business as in sailing, you are pushed in the directions the elements decide you will go. Its always a case in adapting. Which is always the case in a good business person. A good book for those who wish to start or restart their business. The lessons learned are absolutely apt.
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