7 Lessons from 7 Book Launches

7 Lessons from 7 Book Launches

In 2012, my company has launched 7 books so far. (6 for other authors, one for me.) Through the experience of each launch, we’re learning ways to serve our clients more effectively. Although our process is similar for each launch, we are refining through trial...
Why a Book Launch is Like a Wedding

Why a Book Launch is Like a Wedding

Something big is about to happen in your life. A milestone birthday. Any birthday. A wedding. A new baby. A new home. An anniversary. A retirement. Each event deserves a party. So does a new book. Launching a book represents a major accomplishment for anyone, and so...