by Becky Robinson | Nov 25, 2014 | Book Launch
Last week’s launch of Frank Sonnenberg’s great new book, Follow Your Conscience, brings our 2014 launch calendar to a close. This year we launched 17 books, bringing the total number of book launches we’ve launched to 40. We’ll soon unveil our...
by Becky Robinson | Sep 11, 2014 | Book Launch
When I first met John Stoker, he expressed some disappointment about the marketing of his May 2013 release, Overcoming Fake Talk. If I had ten bucks for every time someone expressed disappointment about money spent on publicity and marketing, I could take the trip to...
by Guest Author | Jun 24, 2014 | Marketing
Mobile apps have made use of push notifications for a while, teaching developers a thing or two about user engagement. How can content marketers use the same technique? Read on. Mobile push notifications have made engaging users easy, while also providing deep...
by Guest Author | Sep 24, 2013 | Marketing
Social media is vital for all types of business, including brick-and-mortar businesses not just online retailers. It provides an opportunity for effective and personalized communication, and to grow awareness in this new culture of “online living” that now...
by Becky Robinson | Sep 19, 2013 | Marketing
Chances are, if you’ve written and published a (business) book, you’re an experienced content creator. Over the years, you’ve written articles or blog posts, curriculum, newsletters, training materials, assessments, keynote speeches, or workbooks. Or...
