Four Fresh Looks at Four Old PR Tools

Four Fresh Looks at Four Old PR Tools

With a new year always come new goals—and likely one of those goals is growing your business. Sharing with the world what you do is a great way to accomplish this, but it isn’t always easy. Our world is noisy. There’s lots of competition. Media space is limited....
Public Relations: What It Takes to Be a Leader

Public Relations: What It Takes to Be a Leader

I was recently asked to teach undergraduate students at the University of Tennessee about public relations. This new opportunity got me thinking about what the world of PR will be like when these students graduate, and what skills they’ll need to be leaders in...
What It’s Like to Pitch You

What It’s Like to Pitch You

Pitching story ideas to reporters is a funny business. It’s part sales, part journalism, and can be super frustrating and super rewarding by turns. That’s why you’ve hired Weaving Influence to do it for you! I’ve sent pitches for clients and employers, received...