by Whitney Heins | Feb 27, 2018 | Marketing
If I were to write a press release about a press release, the headline would read that they are still relevant. In today’s high-tech world, the words “press release” sound old-fashioned to many. But they aren’t. Press releases are still a worthwhile part of...
by Whitney Heins | Jan 16, 2018 | Marketing
With a new year always come new goals—and likely one of those goals is growing your business. Sharing with the world what you do is a great way to accomplish this, but it isn’t always easy. Our world is noisy. There’s lots of competition. Media space is limited....
by Whitney Heins | Jun 13, 2017 | Influence Building
It often comes up in conversation with clients–what influence do we, public relations professionals, have on the media? Unfortunately, the answer isn’t simple. Some research shows that up to 80 percent of media coverage is influenced by public relations....
by Whitney Heins | May 30, 2017 | Leadership
I was recently asked to teach undergraduate students at the University of Tennessee about public relations. This new opportunity got me thinking about what the world of PR will be like when these students graduate, and what skills they’ll need to be leaders in...
by Laura Finch | Mar 21, 2017 | Marketing
Pitching story ideas to reporters is a funny business. It’s part sales, part journalism, and can be super frustrating and super rewarding by turns. That’s why you’ve hired Weaving Influence to do it for you! I’ve sent pitches for clients and employers, received...