Public Relations: What It Takes to Be a Leader

Public Relations: What It Takes to Be a Leader

I was recently asked to teach undergraduate students at the University of Tennessee about public relations. This new opportunity got me thinking about what the world of PR will be like when these students graduate, and what skills they’ll need to be leaders in...
The Pitching Game: How PR Is Like Dating

The Pitching Game: How PR Is Like Dating

Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
The Zombie of the Public Relations World

The Zombie of the Public Relations World

For the past few years, there’s been a myth swirling around the public relations world about a zombie being in our midst. This so-called zombie can be recognized by its headline, subhead, dateline, and lead. It’s a press release. With news like the Public Relations...