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Welcome to Season 7 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.
In today’s episode, Becky is joined by Yosi Amram—psychologist, executive coach, and Spiritual Intelligence expert and author—to explore how long-term commitment fuels meaningful book marketing success. Yosi shares how he has sustained momentum for his book, Spiritually Intelligent Leadership, more than 2 years after launch—through purpose-driven PR, thought-leadership columns, community gatherings, and even a TEDx talk. If you’re playing the long game with your book, this episode will inspire you to build credibility step by step and stay aligned with your deeper purpose.
Key Points From This Episode:
[01:38] Yosi shares about himself and his work in the world.
[06:45] Yosi reveals what he hopes people will learn about Spiritual Intelligence after listening to this episode.
[09:52] Discover how Yosi identified where to spend time, energy, and money as it relates to marketing and promoting his book and its messages.
[11:25] Yosi explains which initiatives have been the most impactful for getting people to engage with his message.
[13:13] (AD) Learn about Weaving Influence Press—Weaving Influence’s marketing-first approach to hybrid publishing.
[14:19] Yosi reflects on how his approach to marketing Spiritually Intelligent Leadership has evolved as he’s moved further away from launch.
[17:17] Yosi reveals how all of the work he did over the years of marketing his book contributed to landing a TEDx opportunity, as well as other major media opportunities.
[19:58] Which book marketing initiatives have not been as impactful as Yosi anticipated, and which ones have helped him stay focused on the long game? He reflects.
[22:18] Yosi explains how he has sustained the energy and consistency to market his book for more than two years.
[25:41] Yosi shares one piece of advice to first-time authors who are preparing to launch and market their books.
Action Steps:
- Spend some time reflecting on the unique gifts you have to share with the world. How might you open them up and share them more widely, and in what way might the concept of Spiritual Intelligence support your journey?
- Think about the way your credibility has been building as you’ve been marketing your book. Consider how you might take steps now that will help you land bigger opportunities in the future.
Resources:
- Explore Yosi’s website to access a free sample of Spiritually Intelligent Leadership, join his mailing list, connect with him on social media, and more.
- Consider attending one of Yosi’s upcoming Awakening SI Community Gatherings.
- Get your copy of Yosi’s award-winning book, Spiritually Intelligent Leadership.
- Stay tuned for Yosi’s upcoming TEDx Talk—Beyond IQ & EQ: The Rise of Spiritual Intelligence.
Key Quotes:
What I see as my purpose, calling, and mission is to help awaken greater Spiritual Intelligence in myself and the world. —Yosi Amram
I’ve experimented with going after different podcasts and niche sources and seeing what works. —Yosi Amram
I have taken a long-term view about book marketing. It’s a marathon, not a sprint. —Yosi Amram
You do different things, and they build more credibility, and then you can do bigger things, and then it just keeps building on itself until, hopefully, you get this snowball momentum effect. —Yosi Amram
I’m looking at [marketing my book] as being a long-term game for multiple years, and I’m excited to be working on something that I’m passionate about, and that is fulfilling for me. It energizes me and keeps me going. —Yosi Amram
Ask yourself why you’re doing this and connect with your true, authentic purpose. —Yosi Amram
Life gives each of us unique skills and talents, and it’s asking us to do the same thing—unpack our gifts and put them to good use. —Yosi Amram
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