Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference.

Reach is expanding audience AND lasting impact.

To help you expand your influence, our Founder and CEO, Becky Robinson, wrote Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.

Within its pages, you’ll discover the four Reach commitments: If you want to grow reach, start with value. What value are you creating and sharing with others? To value, add generosity. Generosity ensures that the value you create is accessible to others. Give away as much as you can. Be consistent in generously sharing value with others. Your consistency in showing up online over time will enable you to reach an expanding audience. Keep showing up over the long-haul; that’s longevity. A commitment to longevity is a commitment to lasting impact. You can’t create reach without it.

We hope that Reach will be a helpful companion as you seek to make a difference with your life and work.