Track One

You’re an aspiring author, or your book is launching more than six months from now. This track focuses on:

• General guidance on building an overarching book marketing strategy, including pre-launch initiatives, launch day guidance, and post-launch momentum
• Building your personal brand
• How to grow your owned email list
• Tactics for growing your social following leading up to launch, as well as general social media strategy recommendations
• How to effectively use content marketing
• Considerations for the planning and execution of your media relations strategy
• Mobilizing your network
• Creating a book marketing timeline
• Optimizing your website for launch