Description
Track One
You’re an aspiring author, or your book is launching more than six months from now. This track focuses on:
- General guidance on building an overarching book marketing strategy, including pre-launch initiatives, launch day guidance, and post-launch momentum
- Building your personal brand
- How to grow your owned email list
- Tactics for growing your social following leading up to launch, as well as general social media strategy recommendations
- How to effectively use content marketing
- Considerations for the planning and execution of your media relations strategy
- Mobilizing your network
- Creating a book marketing timeline
- Optimizing your website for launch
