Track Two

Your book is launching in the next six months. This track focuses on:

• Building and engaging your launch team
• Mobilizing your network for pre-sale promotion and ongoing support
• Media relations priorities and tactics
• Ramping up your social media leading to launch
• Building your amazon strategy
• Real talk about bestseller campaigns
• Enhancing your email marketing execution and best utilizing your owned email list
• How to effectively use content marketing
• Optimizing your website for launch
• Why you should budget for collateral and graphics
• Prioritizing ongoing creation of video, webinars, and other virtual events