Marketing your book will always take more time, energy, and budget than you expect, and it helps to prioritize approaches that fit your available resources in all three areas. Having a set strategy in place can help keep you focused, on schedule, and on budget while creating optimal results.

We will work with you to identify the most productive paths forward to ensure you launch your book with momentum.

Our Process

The book marketing strategy process is a multi-step approach that blends consultation and written guidance to ensure your launch is a success:

• We start with three hours of consultation time, scheduled to fit your availability. During this time, we explore all launch possibilities and discuss strategic insights on the best way to market your book to reach your overarching goals.
• We’ll develop a custom timeline and recommendations for your book marketing efforts.
• We will then meet with you for an hour to deliver the timeline, provide additional resources, and answer your questions.
• If you need support executing your strategy, we’ll use insights from the consultation to inform a custom book launch package.

Weaving Influence is your one-stop-shop for book launch support, and we’ll deliver effective solutions that align with your goals.

Your GUIDE: Becky Robinson, FOUNDER & CEO

Becky is the founder and CEO of Weaving Influence, and she brings unmatched expertise to our clients around book launches and marketing. During her time leading Weaving Influence, she has provided book launch support to hundreds of clients. Becky is the award-winning author of the bestseller Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause (Berrett-Koehler Publishers, April 2022), and she is also the host of The Book Marketing Action Podcast, one of the most popular book marketing podcasts available.