Book Marketing

Lori leads our self-published author support services. She works closely with authors, expertly navigating and executing each stage—copyediting, design, typesetting, print-on-demand setup, and EPUB conversion—to transform their manuscripts into published books.

Wendy is a seasoned marketing strategist who comprehensively supports authors, including a Wall Street Journal Bestseller, as they launch their books. At Weaving Influence, Wendy leads the planning, coordination, and execution of all virtual launch parties and webinars and oversees all website and book production projects.

• Setting Goals: How to define clear, measurable marketing objectives for your book, align your book marketing goals with broader business objectives, and prioritize the outcomes you’re hoping to achieve
• Identifying Audiences: Techniques to identify your ideal readers and tap into existing audiences and communities
• Understanding Book Marketing: Explanation of the four phases of book marketing (building, working, launching, advancing) and the key strategic priorities for each phase
• Strategy Development: Steps for creating a comprehensive book marketing strategy before launch (pre-launch, launch, and post-launch), including finalizing a marketing timeline and budget

• Publishing Options: Understanding the main types of publishing, including the key differences between traditional publishing, hybrid publishing, and self-publishing, and the pros and cons of each path
• Book Proposals: The process of crafting a book proposal and seeking an agent for traditionally published authors
• Self-Publishing Process: A step-by-step guide to self-publishing, from manuscript preparation to final product, including managing timelines and ensuring timely launches

• Brand Exploration: How to define and refine your author brand, aligning it with your book’s message and target audience, and how to create a consistent, authentic brand presence across your platforms
• Public Relations: Strategies for securing media coverage, including how to craft compelling pitches for journalists and influencers, build a press kit, and leverage interviews, podcasts, and guest posts to boost your book’s visibility and credibility

• Network Mobilization: How to effectively engage and activate your personal and professional network to support your book launch, including tips for building excitement, generating word-of-mouth buzz, and leveraging existing relationships to amplify your reach
• Launch Teams: How to recruit, organize, and lead a dedicated launch team of supporters who will help promote your book through reviews, social media posts, and personal recommendations, as well as how to incentivize and manage this team for maximum impact

• Author Website Development: How to create a professional, user-friendly author website that showcases your professional brand, offers engaging content, and serves as a hub for your book marketing efforts
• Optimizing Book Pages: How to design a compelling, conversion-driven book page on your website, including effective use of book descriptions, reviews, calls-to-action, and links to purchase options to drive sales and engagement

• Content Creation: How to develop engaging, targeted content across various platforms—blogs, podcasts, social media, and email—that resonates with your audience and supports your book marketing goals while building your authority and visibility
• Content Repurposing: Strategies for efficiently repurposing and adapting your content to maximize reach, save time, and maintain a consistent marketing presence across multiple channels, including the process of building a content library organized by topics and themes

• Optimizing Your Profile: How to optimize your LinkedIn profile to reflect your author brand and position yourself as an expert in your industry, including an up-to-date bio and branded cover image
• Engagement and Networking: Strategies for leveraging LinkedIn to connect with industry professionals, engage with relevant groups, and create targeted content that promotes your book and establishes your overarching authority within your industry

• Creating Engaging Video Content: How to produce compelling video content that captivates your audience and enhances your book’s visibility across platforms, including tips on filming, messaging, and distribution
• Leveraging YouTube: Best practices for setting up and optimizing a YouTube channel, including creating playlists, using SEO strategies for video titles and descriptions, and consistently distributing valuable, educational content that elevates your professional brand

• Book Awards: How to identify and submit to reputable book awards that can boost your credibility, visibility, and sales, including tips for selecting the right contests and leveraging award wins in your marketing efforts
• Special Promotions: How to pursue and secure high-profile promotional opportunities, such as a featured display in a New York City Barnes & Noble window or similar prominent retail placements, to elevate your book’s visibility and prestige, as well as how to leverage holiday promotions
• Hosting Virtual Launch Parties: How to plan and execute engaging virtual launch events using platforms like Zoom, including interactive activities, giveaways, and strategies to build excitement and foster audience participation
• Webinars for Book Promotion: How to use webinars to showcase your expertise, engage with potential readers, and offer valuable content that drives interest in your book while positioning yourself as a thought leader
• In-Person Events: Best practices for organizing and promoting book signings, readings, or workshops, including tips for creating memorable experiences that leave a lasting impression and help sell more books

• Profile Optimization: How to optimize your Instagram profile to engage your audience and build a community of followers
• Instagram Marketing Strategies: Techniques for using Instagram posts, carousels, Stories, and Reels to promote your messaging, connect with followers, and increase engagement

• Amazon Optimization: How to optimize your book’s Amazon listing for discoverability, including selecting the right keywords, categories, crafting compelling book descriptions, utilizing A+ content to enhance your book’s appeal, as well as tips for optimizing your Amazon Author Central account
• Amazon Reviews and Rankings: Strategies for encouraging and managing customer reviews to boost credibility and tactics for gaining bestseller rankings
• Amazon Ads: High-level insights on how to run Amazon Ads to increase visibility, target relevant readers, and drive book sales