Everything in marketing needs to start with a strategy. To grow your thought leadership and expand your work, you need a digital marketing approach that is customized to you.

We’ll partner with you every step of the way and prioritize ongoing conversations to fully understand who you are and how we can help, ensuring you have the guidance needed to expand your digital footprint in the most effective ways.

Our Process

We complete a one-hour consultation call with you to evaluate your goals, audiences, and expectations while exploring possible channels, including:

• Website
• Email marketing and Substack
• Content marketing, including blogs, videos, and podcasts
• Organic social media
• Social media advertising

Based on this consultation and further research, including an audit of your existing marketing channels, we’ll create a custom plan with next steps. This will include:

• A channel planning guide that defines your recommended channels and identifies target audiences and key messages for each channel.
• Recommendations around priority tactics and content formats.
• Comprehensive best practices for all digital channels to increase engagement and conversions.
• A tactics schedule to guide the ongoing management of your digital marketing.

We will then meet with you for an hour to deliver the plan, provide additional insights, and answer your questions.

Still need help once your strategy is complete? We’re here for you. You can partner with us to execute your recommended tactics, and we’ll deliver effective solutions that align with your goals.

Your GUIDE: BECKY ROBINSON, FOUNDER & CEO

Becky is the founder and CEO of Weaving Influence, and she brings unmatched expertise to our clients around book launches and marketing. During her time leading Weaving Influence, she has provided book launch support to hundreds of clients. Becky is the award-winning author of the bestseller Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause (Berrett-Koehler Publishers, April 2022), and she is also the host of The Book Marketing Action Podcast, one of the most popular book marketing podcasts available.