by Becky Robinson | Aug 6, 2024 | Marketing
Photo by liudmilachernetska / 123rf.com Information in this article is pulled from Episode 138 of The Book Marketing Action Podcast featuring Mary O’Donohue. Just the thought of securing media exposure for a book can be daunting for authors. Feelings of fear and...
by Becky Robinson | Jul 25, 2024 | Marketing
Photo by Olena Yakobchuk / 123rf.com Information in this article is pulled from Episode 137 of The Book Marketing Action Podcast featuring Caroline J. Sumlin. The author journey is layered, creating a different experience for everyone who chooses to...
by Becky Robinson | Jul 9, 2024 | Book Launch
I’ve often used the analogy of a wedding to describe the planning and preparation required for a momentum-filled book launch. I recently traveled to Kentucky for the wedding of my niece, which inspired even more connections between how we involve our communities when...
by Becky Robinson | Jun 25, 2024 | Marketing
Photo by Anastassiya Bezhekeneva / 123rf.com Information in this article is pulled from Episode 136 of The Book Marketing Action Podcast featuring Hesha Abrams. We frequently discuss how authors should prepare to market their books leading up to launch and...
by Becky Robinson | Jun 12, 2024 | Book Launch
As an author of a hybrid published or self-published print-on-demand book, you may be wondering if pre-orders are important or how they can fit into your overall strategy for your book. If you’ve chosen hybrid publishing and a print-on-demand distribution, your...
