Episode 24: Narrowing in on your audience
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. Our loose theme for our recent couple of episodes has been on the overarching topic of strategy. In addition to the podcast, Becky hosted a webinar about Crafting a Sustainable Marketing Strategy. One […]
Episode 23: Setting goals and measuring success with Lynne Golodner
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are joined with special guest Lynne Golodner. Lynne was a journalist for 15 years and now works in marketing and public relations. She is an author of eight published […]
Episode 22: 11 Ways to Help Authors
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. During this episode, Becky and Christy talk all about action. Rather than sharing a few action steps at the end of this episode, they share 11 ways you can help authors spread the […]
Episode 21: Virtual Book Launch Party
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. Your book deserves a celebration! A virtual book launch party is an exciting opportunity to connect and engage with the supporters of your work. During this episode, Christy and Becky share logistics you […]
Episode 20: Creative Ideas to Stand Out
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk! In this episode, Becky and Christy share unique approaches past and current clients have used to help their books stand out in this world of noise. Today’s episode was inspired by a conversation […]
Episode 19: Overcoming Resistance to Network Mobilization
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk! In this episode, Becky and Christy guide you through overcoming resistance with network mobilization, where to start, and what to do once you’ve captured your network. We’ve jokingly called network mobilization the scariest […]
Episode 18: Amazon Ads for Authors
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk! In this episode, Becky and Christy talk about the importance of Amazon Ads during and after your book launch, how to effectively use Amazon Ads, and myths related to Amazon advertising. Here are […]
Episode 17: Marketing Advice with Dr. Bob Nelson
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson, Christy Kirk, and guest Dr. Bob Nelson, an established author from San Diego, California. In this episode, Dr. Bob talks about what has worked best for him when marketing his books and how he’s sold over […]
Episode 16: DEI Resources with Guest Shabnam Banerjee-McFarland
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson, Christy Kirk, and special guest Shabnam Banerjee-McFarland! In this episode, we make a shift from our typical content. There has been so much pain and distress in our world around the racial inequalities in our society. […]
Episode 15: Why You Should Consider an Ebook Promotion
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk! In this episode, Becky and Christy share how an ebook promotion strategy might land your next book on an Amazon bestseller list. In last week’s podcast episode, we mentioned a fiction book author […]