What we do
Book Marketing That Maximizes Results
We are book marketing experts ready to launch your work with momentum.
Weaving Influence offers unique and innovative approaches to create momentum for nonfiction titles with focus on your bigger picture goals for your life and work.
We are experts in launching business and leadership books. Since our founding, we’ve supported the release of hundreds of books, partnering with authors to expand their influence and reach, while creating a lasting legacy for their important work.
What we do
We know that each book launch has unique goals and needs, so we offer a variety of service packages customized to your needs.
Through our book launch packages, you’ll have access to a wide range of beneficial tactics that will productively increase the reach and success of your book.
These services also include creating and/or updating your Amazon Author Central profile and providing guidance on updating your Goodreads profile.
Launch Team & Review Campaigns
For over a decade, we’ve built a trusted network of Buzz Builders and established strong partnerships with leading bloggers and influencers in business, leadership, education, and HR. During your launch, this team receives copies of your book to review and share through their platforms. In addition, we also equip you with email assets and coaching to help you effectively communicate with your network as mobilizing your personal connections is key to gaining additional reach and exposure for your book.
Virtual Events
Virtual events are critical components to reaching bestseller status, as webinars drive pre-orders, and virtual launch parties drive sales during your launch week. We will provide support in designing, delivering, and managing a virtual launch party or webinar to amplify your book launch results. You’ll also receive the recording of your event for use in your long-term marketing efforts on social media, blogs, newsletters, and email announcements.
Amazon Ads
We create, execute, and continuously monitor targeted ads on Amazon.com to boost your book’s visibility and drive sales before, during, and after launch, ensuring your book reaches the right readers at the right time. By managing keyword selection, bidding strategies, and campaign optimization, we can track performance and make data-driven adjustments to maintain ad effectiveness within Amazon’s platform, and help your book stay discoverable long after launch day.
Book Awards
Winning a book award boosts your credibility as an author, expands your reach, and gives you new opportunities to promote your work. To help you with this effort, we research and recommend awards that best fit your book, evaluating each opportunity for relevance, prestige, submission requirements, costs, and deadlines. From there, we partner with you to prepare and submit applications on time, ensuring the process is simple and stress-free. Once you secure a win, we’ll coach you on how to leverage your award to market your book and amplify your authority as a thought leader.