Strategy & Consulting

What we do

We offer comprehensive strategy services for book marketing, digital marketing, and brand exploration.

Everything Starts with a Strategy

We believe that you will make the biggest difference in the world with your message and mission when you choose to invest energy online with focused consistency over time.

Whether you are starting from scratch or you have an established online presence, it’s important to begin with a strategy, including:

A clear understanding of who you are and the value you hope to bring
What makes you unique
Your business objectives and what you want to achieve
How and where you choose to show up

We offer a variety of strategy and coaching option to support you with a strong foundation and ongoing guidance.

A huge thank you to Becky Robinson and the entire team at Weaving Influence for their invaluable help in refining our marketing and business strategy. They are an extraordinarily sharp and innovative team, and it felt like sitting down with the smartest people you've met in a long time—who also happen to be so warm and welcoming that you can't help but spill everything out. And then, like magic, they sift through it all at lightning speed, uncovering the diamonds you never would have found on your own. Their insight, expertise, and generosity are unmatched!

Book Marketing Strategy

Marketing your book will always take more time, energy, and budget than you expect, and it helps to prioritize approaches that fit your available resources in all three areas. Having a set strategy in place can help keep you focused, on schedule, and on budget while creating optimal results.

Within the recent Business Book ROI study, among authors whose primary goal was financial, those with a clear strategy earned more than $100,000—twice as much as those without.

We will work with you to identify the most productive paths forward to ensure you launch your book with momentum.

Our Process

The book marketing strategy process is a multi-step approach that blends consultation and written guidance to ensure your launch is a success:

We start with three hours of consultation time, scheduled to fit your availability. During this time, we explore all launch possibilities and discuss strategic insights on the best way to market your book to reach your overarching goals.
We’ll develop a custom timeline and recommendations for your book marketing efforts.
We will then meet with you for an hour to deliver the timeline, provide additional resources, and answer your questions.
If you need support executing your strategy, we’ll use insights from the consultation to develop a custom book launch package.

Digital Marketing Strategy

Everything in marketing needs to start with a strategy. To grow your thought leadership and expand your work, you need a digital marketing approach that is customized to you. We’ll partner with you every step of the way and prioritize productive conversations to fully understand who you are and how we can help, ensuring you have the guidance needed to expand your digital footprint in the most effective ways.

Our Process

We complete a one-hour consultation call with you to evaluate your goals, audiences, and expectations while exploring possible channels, including:

Website
Email marketing and Substack
Content marketing, including blogs, videos, and podcasts
Organic social media
Social media advertising

Based on this consultation and further research, including an audit of your existing marketing channels, we’ll create a custom plan with next steps. This will include:

A channel planning guide that defines your recommended channels and identifies target audiences and key messages for each channel.
Recommendations around priority tactics and content formats.
Comprehensive best practices for all digital channels to increase engagement and conversions.
A tactics schedule to guide the ongoing management of your digital marketing.

We will then meet with you for an hour to deliver the plan, provide additional insights, and answer your questions. If you need support executing your digital marketing tactics, we can develop a custom marketing proposal using guidance from the strategy.

Meet Your Lead Strategist

Becky Robinson | Founder, CEO, and Author

Becky brings unmatched expertise to Weaving Influence’s clients around book launches and marketing and has provided book launch support to hundreds of clients. She is the award-winning author of the bestseller Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause (Berrett-Koehler Publishers, April 2022). Becky is also the host of The Book Marketing Action Podcast, one of the most popular book marketing podcasts available, and teaches book marketing strategy through 1:1 sessions and a live course.

Brand Positioning and Messaging

As an add-on to a book marketing or digital marketing strategy, you can work with our brand strategist, who will read your book and review your current brand to create a brand positioning and messaging document. This will include:

Brand Summary: This comprehensive document serves as a strategic positioning tool that articulates the current environment and existing need for a solution. It will include a book positioning overview, purpose statement, brand promise, and boilerplate. It will highlight your credentials and underscore the value proposition you offer.
Key Messages: Weaving Influence will craft up to five pivotal messages tailored for your book, encapsulating its core concepts for audiences and your book’s unique differentiators. These messages will underscore the inherent value of your approach.

Meet Your Lead Strategist

Laura Finch | Public Relations Strategist

Laura oversees PR efforts at Weaving Influence, identifying key opportunities for clients to win earned media. She is a multimedia journalist with experience in TV, radio, print, and web, and loves pairing with visionaries to amplify their message.

Becky and her team were extraordinary to work with on the marketing strategy for my book. They are knowledgeable, thoughtful, very responsive and provided all the guidance and direction I needed on my book launch journey. I could not have had a successful launch without them and I'd highly recommend them to anyone looking for exemplary support. The best of the best!

On-Demand Coaching and Consulting

As you navigate through your author journey, you may have ongoing questions and need coaching along the way. We’re happy to support you every step of the way with 1:1 personalized attention.

Based on your goals and objectives, we’ll match you with the expert on our team who specializes in the subject matter to ensure you gain the most productive, expert support available.

You can set up 30-minute or 1-hour meeting increments, depending on your needs.