Who we are
Meet the Team
Passion and Compassion Drive Our Team
We strive to foster an environment where individuals can do the work they love and experience growth. We are passionate experts dedicated to supporting one another and our clients in achieving optimal outcomes.
Get to Know Us
Leadership
Becky Robinson, Founder & CEO
Becky brings unmatched expertise to Weaving Influence’s clients around book launches and marketing and has provided book launch support to more than 235 clients. She is the award-winning author of the bestseller Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause (Berrett-Koehler Publishers, April 2022). Becky is also the host of The Book Marketing Action Podcast, one of the most popular book marketing podcasts available, and teaches book marketing strategy through 1:1 sessions and a live course.
Amy Driehorst, COO
Amy is a versatile team leader with a demonstrated history of success in operational management and people development. She’s guided the operational growth of Weaving Influence for more than 10 years and leverages her extensive background in operational management and leadership to constantly improve processes and systems in service of our clients, team members, and partners.
Digital Marketing
Wendy Haan, Marketing Services Manager
Wendy is a seasoned marketing strategist who comprehensively supports authors, including a Wall Street Journal Bestseller, as they launch their books. At Weaving Influence, Wendy leads the planning, coordination, and execution of all virtual launch parties and webinars and oversees all website and book production projects.
Aubrey Pastorek, Senior Account Manager
Aubrey drives successful social media strategies that enhance client visibility, position clients as thought leaders, and differentiate them in the market. She effectively manages client accounts to ensure a tailored marketing approach that aligns with overarching goals, target audiences, and budgetary parameters.
Kelly Edmiston, Senior Account Manager
Kelly expertly supports authors through their book launches through strategic account management, with a specialization in mobilizing their networks and building impactful launch teams. She coaches authors throughout her launch management on how to best influence bestseller opportunities and secure Amazon reviews, ultimately increasing visibility, media coverage, and opportunities for growth and success.
Isabel Thornton, Senior Social Media Specialist and Internal Marketing Coordinator
Isabel is a social media expert with several years of experience creating content, developing and implementing marketing strategies, managing online communities, and analyzing performance to support new marketing initiatives. In tandem with building our clients’ social channels, she spearheads all internal marketing initiatives to help grow Weaving Influence.
Stephanie Jordan, Graphic Designer
Stephanie manages a variety of design tasks for Weaving Influence, bringing her depth of experience to create engaging, branded designs for social media, launch promotion, content marketing, and print collateral. Her work ranges from social media quotes and endorsement graphics to sample chapters and Amazon A+ graphics. Stephanie also supports event promotion with launch party designs and webinar graphics.
Russ Hawkins, Audio and Video Editor
Russ is an integral part of the design team at Weaving Influence, supporting both website and graphic design. He also manages the production and editing of The Book Marketing Action Podcast, ensuring each episode is expertly crafted to reach and engage target audiences.
Carrie Koens, Marketing Content Editor
Carrie leads proofreading and editing, ensuring all messages are clearly communicated to the intended audience, whether through a website, blog post, newsletter, ebook, or social media. She’s also our in-house Goodreads librarian and is happiest working behind the scenes to make others shine.
Public Relations
Laura Finch, Public Relations Strategist
Laura oversees PR efforts at Weaving Influence, identifying key opportunities for clients to win earned media. She is a multimedia journalist with experience in TV, radio, print and web, and loves pairing with visionaries to amplify their message.
Trenae Williams, Public Relations Specialist
Trenae is a versatile and results-driven public relations professional who specializes in storytelling, creativity, and strategic communication. She supports our clients by crafting compelling pitches and press releases to generate media interest and proactively seeks and secures media placements in print, online, and podcasts. She additionally creates comprehensive press kits and develops and implements strategic media plans to enhance our clients’ visibility and reputation.
Kaitlin Mark, Public Relations & Social Media Specialist
Self-Publishing Support
Lori Weidert, Self-Publishing Specialist
Lori leads our self-published author support services. She works closely with authors, expertly navigating and executing each stage—copyediting, design, typesetting, print-on-demand setup, and epub conversion—to transform their manuscripts into published books.
Sydney Spencer, Copyeditor
Rachel Royer, Senior Cover and Interior Book Designer
Rachel, a senior graphic designer at Weaving Influence, develops engaging and expertly crafted creative, including book covers, sample chapters, and design layouts. She utilizes her years of design experience to ensure all creative is on-brand and aligns with our clients’ goals and objectives.
Lawna Oldfield, Cover and Interior Book Designer
With decades of experience in typesetting and book design, Lawna possesses a keen eye for detail and a passion for creating visually captivating and well-structured designs. Specializing in print and digital book layouts, she focuses on delivering aesthetically compelling designs that are both functional and user-friendly. Lawna takes pride in perfecting typography, spacing, and overall design, ensuring that every project achieves both functionality and visual impact.
Web Design and Development
Jacqueline Treloar, Senior Developer
Jacqueline is a senior developer with a comprehensive background in custom web development and a strong academic foundation in coding practices. Leading our web projects, she leverages a holistic approach to integrate web development seamlessly with digital marketing strategies, ensuring outcomes that drive significant results for Weaving Influence and its clients.
Kurt Menard, Web Developer
Kurt is a seasoned WordPress expert with extensive experience. He excels at transforming our web design team’s concepts into fully functional and meticulously crafted final products. With his expertise in responsive design and coding, Kurt ensures your site looks stunning on every device and performs flawlessly. A master problem solver, he tackles even the most complex client challenges with innovative solutions.
Juliet Koubek, Web Designer
Juliet brings over a decade of design and art direction experience to the Weaving Influence team. She specializes in graphic and website design, translating our clients’ brands and goals into compelling visual concepts. She produces high-quality design work to support book launches and ongoing marketing partnerships, meeting client specifications and effectively communicating key messages.
Operations
Kristin Gann, Client Relationship Coordinator
Kristin supports the COO in maintaining daily business operations. Her expertise is utilized to assist in financial processes, human resources initiatives, and project setup. She collaborates with senior leadership to develop and deliver quarterly goals for the company, assess and maintain healthy company culture, and ensure quality client experiences. She also supports in overseeing the internal team through project completion in all company services areas.
Molly Kellie, Shipping Clerk & Office Assistant
Molly oversees the management of the Weaving Influence office, handling all shipping and fulfillment on behalf of our clients and the company. She also maintains the office’s organization, stays up-to-date on company emails, and tracks all book launches.