Who we are

Our Story

The Weaving Influence Story

A Note From Our Founder & CEO, Becky Robinson

In late 2008, my husband asked me what I might do for work once our kids all reached school age. I laughed at him because I had no vision for a career that would allow me the flexibility I knew I needed to raise my children the way I wanted to.

Then, I joined Facebook. Within weeks, I started the journey that led me here. I learned social media marketing by diving in headfirst—writing a leadership blog while developing an online presence for a university as a freelancer.

Through that gig, I met many of the people who still support my work today. Then I worked as a social media marketing director for a leadership consultant, where my first assignment was promoting his latest book.

I started serving clients in late 2011. At that time, I planned to work as a solo consultant. Within weeks, I realized that my clients needed more than my creative ideas and energy—they needed execution of the strategies I recommended. Beginning in early 2012, I began recruiting a virtual team of subcontractors. Today, I work with a core employee team and several subcontractors, operating virtually and flexibly across the U.S. to serve our clients with excellence.

In growing my team, my vision has always been to create meaningful, flexible opportunities for others. I built Weaving Influence with the goal of supporting others in developing professionally while creating the personal lives they desired.

For nearly 15 years, we’ve successfully partnered with authors and thought leaders to expand the reach of their work by leveraging productive marketing strategies. Our team provides comprehensive strategic and implementation support, producing outcomes that sell books, build personal brands, and expand business opportunities.

I hope we’ll get the chance to partner with you.

Warmly,
Becky Robinson, Founder and CEO of Weaving Influence & Author of Reach
BeckyRobinson.com

Becky Robinson CEO Weaving Influence