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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a mini-series where Katherine Golub–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, asks Becky all of her most pressing questions about the time, effort, resources, and connections needed to successfully launch a book and reach the biggest possible audience.
Key Points From This Episode
[01:30] Katherine shares about herself and her work.
[05:17] Becky shares some of the necessary steps that can be taken in order to cultivate an effective launch team.
[08:22] Learn how an author can find small, but impactful ways to create new content related to their book.
[12:12] How can an author cultivate and maintain relationships with people on their launch team? Becky reveals the answer.
[17:52] Becky discusses who an author should reach out to for book endorsements and how many endorsements are needed.
[22:14] Learn about the “working phase” of the book launch process.
[25:42] Becky shares her advice for how an author can create exclusive offers, events, or connections to something they care about that their launch team can engage with.
[30:37] Discover more of Becky’s advice for keeping connections engaged in a book launch and making it meaningful for each individual.
[33:56] Becky reveals her thoughts about launch events.
[38:55] Interested in virtual launch events? Becky shares some helpful ideas.
Action Steps:
- If you’re an author who has not secured endorsements for your book yet, take a few moments to jot down a list of people you might ask to endorse your book.
- Write down some words that you hope people will say about your future book and tuck them away for when you are ready to ask for endorsements.
Resources:
- Explore Katherine’s website and sign up for her email newsletter.
- Follow Katherine on Instagram.
- Order Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
Tweetables and quotes:
If you choose to share on Twitter, don’t forget to tag @katherine_golub and @beckyrbnsn so they know you enjoyed this episode!
Anywhere longer than six months before your book comes out, I call the building phase. And what you want to do during that phase is add as many connections and contacts as you can. —Becky Robinson
If you’re thinking about doing a foreword to a book, I would say go with someone who knows you–who you expect to get a yes from–more than going for a bigger name. —Becky Robinson
Don’t overlook the importance of having diversity represented amongst the people you ask to endorse your book. —Becky Robinson
You want to make your outreach to your launch team as personal as possible and as individualized as possible. —Becky Robinson
Adding a donation component to a book marketing plan can certainly engage people in different ways and also help you stay connected to what’s most important to you. —Becky Robinson
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.