by Christy Kirk | Jun 2, 2021 | Marketing
Photo by melpomen / 123rf.com All of our book marketing efforts have one goal…to sell books. There are thousands of books published each year which means getting a book to stand-out in a cluttered market takes creativity and tenacity. We recommend a strong...
by Christy Kirk | Oct 28, 2020 | Marketing
Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.” Without a plan, all of our great ideas are just great ideas. So, if we understand that a plan is important, why are we all so...
by Christy Kirk | Aug 4, 2020 | Marketing
We are always looking for new ideas to deliver even greater results for our clients and to sell more books. One idea that we’ve explored is discount promotions. Through Amazon, authors and publishers can reduce the price of the Kindle edition to 99-cents for a short...
by Christy Kirk | Apr 21, 2020 | Influence Building
Podcasts have quickly outpaced blogs as the most powerful way to share content right now. According to the New York Times, one in three Americans listen to at least one podcast each month. That’s a sizable audience. If you’ve been thinking about launching a podcast,...
by Christy Kirk | Feb 18, 2020 | Marketing
We’ve all heard you should never judge a book by its cover, but the reality is we do—and readers do. Authors spend months and sometimes years writing their books, but just minutes making decisions about how the book looks and feels. The visual elements of a book...
