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How to Reach Your Marketing Goals with Webinars

How to Reach Your Marketing Goals with Webinars

by Kelly Edmiston | Jun 18, 2025 | Book Launch, Influence Building, Marketing

Prioritizing Webinars for Book Launches Webinars serve as a powerful marketing tool for authors who want to make a significant impact. Offering a blend of personal connection and digital reach, webinars provide a platform to market yourself to new audiences, establish...
Are You Getting the Most Out of Goodreads?

Are You Getting the Most Out of Goodreads?

by Kelly Edmiston | Jun 4, 2025 | Book Launch, Marketing, Social Media

What is Goodreads When we ask authors if they have an account on Goodreads, we’re often met with:  Goodreads? What’s that?  At the reader level, Goodreads is an online platform that helps bookworms find and share books they enjoy.  At the author level,...
The Value of Amazon Reviews 

The Value of Amazon Reviews 

by Kelly Edmiston | May 21, 2025 | Book Launch, Influence Building, Marketing

Why Amazon Reviews Matter   Amazon reigns supreme when it comes to book sales, accounting for an estimated 50-80% of the book market, depending on genre and format. This stronghold on the market provides incredible opportunities—and challenges—for an author...
The Effectiveness of Bulk Buy Incentives 

The Effectiveness of Bulk Buy Incentives 

by Kelly Edmiston | May 7, 2025 | Book Launch, Marketing

What Are Bulk Buy Incentives   Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Bulk buy incentives represent book marketing techniques that amplify book sales by encouraging customers to purchase multiple...
Understanding Amazon Category Rankings 

Understanding Amazon Category Rankings 

by Kelly Edmiston | Apr 23, 2025 | Book Launch, Influence Building, Marketing

What Are Amazon Category Rankings?  Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your...
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