by Whitney Heins | Jun 18, 2019 | Influence Building
When we ask our clients what their media goals are, many say they want Oprah or the front page of the Wall Street Journal. These are lofty goals — and while there’s nothing wrong with dreaming big, oftentimes such an elusive placement isn’t all it’s cracked up...
by Whitney Heins | Jun 11, 2019 | Influence Building
If our clients had one thing in common, it would be that they dream of being featured in the Wall Street Journal, or a top-tier national outlet of its ilk. But as more people have this dream, the opportunities for achieving it are shrinking. According to a recent...
by Whitney Heins | Apr 16, 2019 | Marketing
I rarely do yoga, but I found myself in a studio last week, stretching out my hamstrings and listening to the instructor softly speak about acting with intention. What is your intention in this moment? she asked. What is your intention for the day? In everything you...
by Whitney Heins | Mar 5, 2019 | Marketing
What’s your biggest pet peeve? Is it when people chew with their mouths full? Or don’t take their shoes off when they come into your home? Mine is when people don’t ask questions in a conversation. This isn’t because I like talking about myself, but because it shows a...
by Whitney Heins | Feb 5, 2019 | Marketing
Have you ever been at a party where you’re awkwardly standing outside of a group of people who are talking? You want to get involved in the conversation, but you don’t know how. Do you interrupt? Do you wait until you have something to say? Do you say nothing at all?...