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The Value of Amazon Reviews 

The Value of Amazon Reviews 

by Kelly Edmiston | May 21, 2025 | Book Launch, Influence Building, Marketing

Why Amazon Reviews Matter   Amazon reigns supreme when it comes to book sales, accounting for an estimated 50-80% of the book market, depending on genre and format. This stronghold on the market provides incredible opportunities—and challenges—for an author...
The Effectiveness of Bulk Buy Incentives 

The Effectiveness of Bulk Buy Incentives 

by Kelly Edmiston | May 7, 2025 | Book Launch, Marketing

What Are Bulk Buy Incentives   Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Bulk buy incentives represent book marketing techniques that amplify book sales by encouraging customers to purchase multiple...
Understanding Amazon Category Rankings 

Understanding Amazon Category Rankings 

by Kelly Edmiston | Apr 23, 2025 | Book Launch, Influence Building, Marketing

What Are Amazon Category Rankings?  Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your...
The Value of Building a Book Launch Team 

The Value of Building a Book Launch Team 

by Kelly Edmiston | Apr 9, 2025 | Book Launch, Influence Building, Marketing

Why You Need to Engage Your Network  Your existing networks are your greatest asset in book marketing—and reaching and mobilizing your networks is crucial for book launch success.  This process is known as Network Mobilization and should be a part of your book...
How to Plan A Book Launch Event 

How to Plan A Book Launch Event 

by Kelly Edmiston | Jan 22, 2025 | Book Launch, Influence Building, Marketing

The Purpose of Book Launch Events You’ve written your manuscript, found a publisher, survived the revisions, and now you have a date circled on your calendar when your book will launch into the world.  This is a big deal, and you need to celebrate it! The best...
Breaking Up the Digital Book Monopoly: Reimagining Digital Ownership for Authors and Readers

Breaking Up the Digital Book Monopoly: Reimagining Digital Ownership for Authors and Readers

by Becky Robinson | Nov 7, 2024 | Marketing

Photo by lightfieldstudios / 123rf.com Information in this article is pulled from Episode 144 of The Book Marketing Action Podcast featuring Joshua Stone.  The landscape of digital book ownership is undergoing a transformation. With traditional ebook monopolies...
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