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Welcome to Season 7 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.
In this episode, Becky is joined by Jenna Nicholas—investor, entrepreneur, advisor, coach, speaker, and bestselling author of Enlightened Bottom Line—to explore how alignment and community drive powerful book marketing results. From hosting meaningful virtual and in-person launch events to building momentum through Substack, podcasting, and aligned partnerships, Jenna offers a fresh perspective on what it looks like to market a book in a way that feels both strategic and deeply authentic.
Key Points From This Episode:
[01:39] Jenna shares about herself and her work in the world.
[02:23] Jenna discusses some of the core ideas and inspiration behind her new book, Enlightened Bottom Line.
[04:14] Spirituality and business aren’t topics that often intersect. Jenna explains some of the resistance she encountered in bringing those worlds together and how she navigated it.
[06:21] Jenna talks about the strategy behind her book launch and how it has fueled her momentum and success.
[07:30] Jenna reflects on what was meaningful to her about the virtual and in-person launch celebrations she had for her book.
[09:49] Substack has been a useful platform for Jenna to share the messages from Enlightened Bottom Line. She reveals how.
[11:15] (AD) Learn about Weaving Influence Press—Weaving Influence’s marketing-first approach to hybrid publishing.
[12:22] Jenna talks about how her podcast has helped to fuel momentum for her book.
[13:43] Jenna discusses the importance of alignment when it comes to forming connections in the industry and what that says about the power of staying rooted in your core message when building a platform.
[14:54] Jenna shares what has brought her the most joy throughout her author journey.
[16:05] Discover the steps Jenna has taken to ensure she’s making space for the parts of the author journey that feel the most meaningful to her.
[17:32] Jenna reflects on the legacy she hopes to create.
[18:35] Jenna concludes by sharing her plans for continuing to fuel her message over time.
Action Steps:
- Spend some time thinking about your legacy. What is the legacy you want to have as an author? What are the most important messages you want to share through your work?
- Make specific plans for what you’ll do on the day your book comes out. Consider what you might implement as a launch event, either virtual or in person, to fuel some meaning on the day your book is released into the world.
Resources:
- Subscribe to Jenna’s Substack newsletter.
- Explore Jenna’s website to learn more about her book, her work in the world, and upcoming events.
- Get a copy of Jenna’s book, Enlightened Bottom Line.
- Connect with Jenna on LinkedIn and follow her on Instagram.
Key Quotes:
The core idea behind Enlightened Bottom Line is bridging these fields that we often think about as being quite different—spirituality, purpose, business, and investing—and looking at the threads that run throughout. —Jenna Nicholas
To really drive energy and traffic on the week of my book launch, I did a virtual launch with a community on the day of, and I did an in-person launch a couple of days later. —Jenna Nicholas
Creating the space for community has been a big part of the goal for me with the book and with both of those launch celebrations. —Jenna Nicholas
Something that’s been really exciting to see with Substack is being able to use some of the themes, stories, anecdotes, and examples that come from my book, but repurpose them on Substack and other platforms, too. —Jenna Nicholas
I’ve been trying to practice, as we go along, all that I share within the book. —Jenna Nicholas
I think one of the things that’s been bringing me the greatest joy is creating spaces for people to share stories and connect with others around what really motivates them, and that they feel less alone in the process of engaging in these conversations. —Jenna Nicholas
My goal really is sparking a greater discourse around these principles of spirituality and purpose within businesses and investments so that it’s not something that is put to the side, but there are open spaces within organizations to engage deeply around these topics. —Jenna Nicholas
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