Episode 25: Outsourcing Your Marketing
Becky Robinson and Christy Kirk dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others.
Episode 24: Narrowing in on your audience
Becky Robinson and Christy Kirk explain how to identify your target audience for your book.
Episode 23: Setting goals and measuring success with Lynne Golodner
Lynne Golodner talks about setting goals and measuring success as an author.
Episode 22: 11 Ways to Help Authors
Becky Robinson and Christy Kirk share 11 ways you can help authors spread the word about their books.
Episode 21: Virtual Book Launch Party
Becky Robinson and Christy Kirk share logistics you want to consider as you plan a virtual book launch party.
Episode 20: Creative Ideas to Stand Out
Becky Robinson and Christy Kirk share unique approaches past and current clients have used to help their books stand out in this world of noise.
Episode 19: Overcoming Resistance to Network Mobilization
Becky Robinson and Christy Kirk guide you through overcoming resistance with network mobilization, where to start, and what to do once you’ve captured your network.
Episode 18: Amazon Ads for Authors
Becky Robinson and Christy Kirk reveal the importance of Amazon Ads during and after your book launch, how to effectively use Amazon Ads, and myths related to Amazon advertising.
Episode 17: Marketing Advice with Dr. Bob Nelson
Dr. Bob Nelson talks about what has worked best for him when marketing his books and how he sold over 5 million copies.
Episode 16: DEI Resources with Guest Shabnam Banerjee-McFarland
Shabnam Banerjee-McFarland talks about how authors and readers can support people of color in their book marketing efforts and how we can learn from their important perspectives.