Plan the Work, Work the Plan

Plan the Work, Work the Plan

Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.”  Without a plan, all of our great ideas are just great ideas.   So, if we understand that a plan is important, why are we all so...
Episode 25: Outsourcing Your Marketing

Episode 25: Outsourcing Your Marketing

Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available...
Episode 24: Narrowing in on your audience

Episode 24: Narrowing in on your audience

Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. Our loose theme for our recent couple of episodes has been on the overarching topic of strategy. In addition to the podcast, Becky...